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返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

4.4
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2,895 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

OO

Nov 30, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

GG

Oct 17, 2017

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

筛选依据：

601 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 625 个评论（共 686 个）

创建者 Sohaila S

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Nov 18, 2018

thanks for your effort

创建者 Jaime R

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Nov 27, 2015

Very interesting stuff

创建者 Muskan R

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Jun 6, 2020

great and insightful

创建者 R S

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Aug 28, 2020

It was really Good.

创建者 Ahmed H Z

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Apr 2, 2016

A wonderful course.

创建者 Nikhil “ S

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Nov 7, 2020

very good lectures

创建者 Lisseth M

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Mar 2, 2019

Interesting course

创建者 Nikolas P

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Aug 3, 2016

Pretty good course

创建者 Natasha S

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May 18, 2022

was very helpful

创建者 UJJAWAL P

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Sep 22, 2021

Nice but lengthy

创建者 Alfredo A

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Jul 20, 2019

Very good course

创建者 LeAnn S

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Sep 23, 2019

Great course!

创建者 Eeshaa N S

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May 29, 2018

Great course!

创建者 Olga I

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Jun 6, 2020

good program

创建者 Saloni S

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May 6, 2020

good overall

创建者 Tobias P

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Apr 10, 2022

toller Kurs

创建者 Raj

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Oct 26, 2019

Nice course

创建者 Dr. R K

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Mar 23, 2018

good course

创建者 Ritesh K

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Feb 25, 2018

Good course

创建者 Andrea X V A

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Aug 24, 2022

very good

创建者 Ahmed S M A

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May 23, 2018

very good

创建者 Ngo T X

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Jun 18, 2023

Good

创建者 SUNITHA M

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Jul 25, 2021

good

创建者 Muhammad S A

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Oct 5, 2020

good

创建者 Tom B

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Dec 19, 2016

The Instructor is excellent and easy to follow. The readings were rich with information. The subject matter is very good, the quizzes reinforce the information instructed, and the testing is sufficient.

I would rate the course a 4.5 with the exception of the Peer Review portion. The staff does not enforce the Rubric Instructions for the Peer Review(at least my experience).

Most reviews do not critique, offer constructive criticism, and in some cases I am confident, the answers were not even read. I would like to know why a score was felt appropriate... if I received a 10, what worked so well? If the score was a 7, what can I do, in your opinion, to improve the answer? The overwhelming majority of reviews were simply "very good", "excellent", and "nice job". These answers do not fulfill the rules outlined at the start of each course and I believe students not completing the Review properly should have their grades reduced or listed as incomplete.