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返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

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2,885 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

OO

Nov 30, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

筛选依据：

476 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 500 个评论（共 684 个）

创建者 Margarito Z

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Jul 18, 2019

Excelente

创建者 Jaime A M B

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Jun 18, 2018

Excelent!

创建者 Akash M

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Oct 29, 2017

Very nice

创建者 Claudio D S F

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Oct 16, 2017

very good

创建者 Praewan S

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Jul 6, 2021

Flexible

创建者 Jishnu D

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May 26, 2020

Good one

创建者 Eman K A H

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Jun 20, 2018

Exellent

创建者 Samuel A

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Dec 18, 2017

Loved it

创建者 Rachel G

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Oct 22, 2017

too good

创建者 Hugo C M

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Jan 3, 2016

Awesome!

创建者 Võ T G

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Sep 28, 2023

so good

创建者 Joel D B C

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Feb 16, 2021

5 stars

创建者 Tanvi D P

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Sep 14, 2023

thanks

创建者 ALISHER K

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Aug 19, 2020

Great!

创建者 Christine

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Dec 11, 2017

Great!

创建者 Harish N

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Sep 3, 2024

Great

创建者 Lương A

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Dec 23, 2021

great

创建者 Misbahul A

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Jun 29, 2020

great

创建者 Hassan A

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Apr 18, 2020

Great

创建者 Kevin O

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Apr 8, 2019

Great

创建者 maher a

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Feb 6, 2016

great

创建者 Kenneth C P D

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Apr 23, 2025

Nice

创建者 Nguyen T C

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Nov 4, 2024

nice

创建者 Ramkrishna p S

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Oct 15, 2023

nill

创建者 2005 A

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Sep 9, 2023

nice