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返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

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2,895 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

OO

Nov 30, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

GG

Oct 17, 2017

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

筛选依据：

576 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 600 个评论（共 686 个）

创建者 Vitor O

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Apr 26, 2016

Great course for anyone willing to understand and master digital marketing.

创建者 mubasher a

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Oct 17, 2020

A course that is go through how the ads and marketing principles go along

创建者 pratibha g

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Aug 30, 2016

Very nice concepts which helped me to understand the topics nicely.

创建者 Sombit N

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Sep 2, 2015

Very good course to go through as a beginner in Digital Marketing.

创建者 Manisha D

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Nov 7, 2016

Quiet informative and good course. It's worth taking the course.

创建者 Muhaiminur R S

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Jan 21, 2021

good enough for the big business but not for the small business

创建者 Deep J G

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Jul 13, 2020

The course is informative and interesting with good examples.

创建者 ulfath j

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Jun 26, 2020

good course for an intro into the world of digital marketing

创建者 Marsha M

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Apr 21, 2020

Easy to navigate and yet still a challenging course.

创建者 Giuseppe G

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Feb 1, 2021

Full and packed with many Digital Mkt Principles

创建者 jean-Christophe B

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Oct 1, 2015

Great overview with good example and PDF. Thanks

创建者 Mick R

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Jun 19, 2017

Great course with updated and relevant topics.

创建者 Arjunan M I

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Nov 29, 2022

Informative. Could have been more structured.

创建者 Alexia L

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Oct 23, 2018

Good class, especially if you are a beginner

创建者 Ryan K

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Oct 12, 2020

It was informative and fit the description.

创建者 Dan S

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Apr 6, 2020

Great subject matter, well laid out course.

创建者 Alejandro T

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Jun 24, 2019

I would really like more updated contents.

创建者 januario c

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Dec 22, 2019

its ok. but is a lot general information.

创建者 Javier V

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May 6, 2018

A Good introduction to Digital Marketing

创建者 Divya V

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Dec 28, 2020

Very informative,I learnt a lot.

创建者 Sutanu K

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Jan 27, 2017

need more video oriented lecture.

创建者 Ivan F A T

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Jun 17, 2018

Good course, very instructive.

创建者 Alan A

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Apr 22, 2021

Great course for beginners

创建者 Christian B

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Nov 22, 2015

Great overview and tips!

创建者 James T S

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Aug 21, 2015

Great course, Thank you!