Master the essential building blocks of paid search marketing that every digital marketer needs to succeed. This Short Course is created to help digital marketing professionals accomplish confident campaign setup and budget forecasting through data-driven keyword research.
CPC & Keyword Research
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您将学到什么
Quality Score directly impacts advertising costs and campaign efficiency - higher scores reduce CPC and improve ad placement.
Systematic keyword research using industry tools provides data-driven foundation for budget planning and competitive analysis.
Proper documentation and data export processes are essential for maintaining organized campaigns and client reporting.
Understanding the relationship between keyword competition, search volume, and cost enables strategic campaign planning.
您将获得的技能
- Online Advertising
- Paid media
- Keyword Research
- Google Ads
- Marketing Budgets
- Performance Metric
- Sales Presentation
- Digital Marketing
- Campaign Management
- Return On Investment
- Advertising Campaigns
- Quality Assessment
- Marketing
- Budget Management
- Advertising
- Marketing Planning
- Digital Advertising
- Search Engine Marketing
- Pay Per Click Advertising
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Digital Campaign Management & Optimization 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
Learners will master the fundamental metrics that drive paid search campaign performance, exploring how CPC and Quality Score impact campaign costs and ad placement decisions.
涵盖的内容
3个视频2篇阅读材料1个作业
Learners will master the practical application of keyword research tools to gather CPC data, analyze competitive landscapes, and create documentation that supports strategic campaign planning and budget forecasting.
涵盖的内容
2个视频2篇阅读材料3个作业
获得职业证书
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