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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,317 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

筛选依据:

1651 - The Strategy of Content Marketing 的 1675 个评论(共 1,688 个)

创建者 ALLI O .

Jun 10, 2020

my assignment since module 3 is yet to be reviewed by other coursemates which are causing a delay in completion of my course, I am done with my course up to the 5th week but cant still finish up, I can't send a mail for help nobody to attend to me, please something should be done about it asap.

创建者 Shaun S

Sep 1, 2022

The peer assignment in chapter 4 was ridiculous. I passed everything else with no problem, but rewrote the peer assignment 4 times and still had students giving me a 3, no opinion, with no response as to why they gave me this response, or as someone did, paste in some jibberish as a response.

创建者 Oleksandra

Jan 29, 2021

I was expecting a great course. All materials you can freely read on their blog - nothing new there. Too much bla bla - huge big way to the point. The idea of the course is nice, but it is not equal to what you get during the course.

创建者 Alex M

Jan 12, 2023

Assignment directions were not clear. It was hard to connect the empathy map with the directions and expectations of this course. The content itself was just recycled statements and overly repetitive.

创建者 laura t

Apr 6, 2021

mine time is valuable because the course does not have an actual certificate from that university and it is not fair to pay so that they do not give you a certificate as it should be.

创建者 Celeste C

Dec 26, 2023

First two weeks were ok and kinda useful but repetitive. Week three was ultra repetitive and couldn´t even finished the course because it was so boring, sorry.

创建者 Oyku S O

Dec 4, 2024

Content is weak and too broad. More than a course content, it was a podcast between two people who just talked about their own past experiences.

创建者 Abhiman S

Jun 11, 2020

Basic Content and knowledge, not so out of the box course. Half of the course is on the Mp3 platform, no resources used or mentioned.

创建者 Elizabeth N C

Sep 23, 2021

It remains to explain more of marketing content strategies that is more dynamic in the practical case lessons resembling a real case

创建者 LAURA D A

Jul 18, 2020

The audio lectures are not as effective. I was expecting a video since this is a course, not a podcast.

创建者 Aurélie M

Mar 22, 2025

il manquait des vidéos.. certains modules présentaient des personnes qui n'ont jamais parlé.

创建者 Hooman D

Apr 6, 2022

The course has some strong materials in there, but it's too disorganized to make any sense.

创建者 maheshi n

Jan 30, 2023

videos are not helpful and content also need more description

创建者 Pierluigi L

Aug 12, 2020

interesting and rich in content, but absolutely dispersive!!!!

创建者 Benito V

Aug 31, 2021

Taking a while to get anywhere of relevance to me.

创建者 Justin D

Jan 13, 2022

Very glitchy course with some missing videos.

创建者 Emily R

Jun 18, 2020

Quite basic and not especially engaging.

创建者 laumadrid:3

May 20, 2024

necesito la certificacion

创建者 Cole Z

Apr 28, 2025

Terrible

创建者 Keith D M

Nov 1, 2025

As far as I can tell this course is little more than an advertisement for ChatGPT. Unless you are unaware that you can ask an AI to write an email subject line for you, you should avoid this course. What's particularly ironic is that before any lectures the course had me interviewed by an AI to determine my skill level and goals. I was reassured several times that my responses were very ambitious and specific, but at no time was it suggested that I would better off in a more advanced course. Clearly the folks who developed the course aren't any better with AI than their students.

创建者 Tara P

Aug 23, 2023

I'm not sure what happened with this course, but all additional guest speaker modules were missing. I thought it was my system, but anything with Brian or any other speaker was completely missing. I'm not sure if they revoked their rights, but I am disappointed.

创建者 Nmesomachukwu U

Nov 27, 2023

I watched the videos, did the quizzes but most of the content remained locked, even though I'm on Coursera Plus. I've complete course but one of my peer graded assignments is withholding my certificate.

创建者 Twoja R

Feb 20, 2024

taking under considerations other courses i've done, this one is the worst one by a healthy margin, I doubt if I will take any UC DAVIS course in the future.

创建者 Osiobe M

Jul 17, 2020

Being a certified content marketing strategist is a thing of great joy. The course has added more to my knowledge as a person and other aspects as well.

创建者 Qazi U F

Apr 11, 2025

not worth it, totally readable. it's better if it would be video based as THE COURSE NAMED AS CONTENT MARKETING WHICH IS RELATED TO VISUALS.