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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,344 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

MN

Jul 12, 2020

I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.Thank you, Coursera!

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1601 - The Strategy of Content Marketing 的 1625 个评论(共 1,687 个)

创建者 Youssef C

Apr 26, 2022

The content of the course is very good, but the way it is delivered is not

The long boring podcast and the inaccurate estimated time of the readingsare the main negative points

创建者 Mohit R S

May 13, 2020

Sonia Simone mentions several podcasts during her lectures which could not be found anywhere ...

There was more reading material which made the course boring at certain times...

创建者 Mariam S e

Aug 18, 2021

Too Much reading , sometimes it's misleading and not organized

the mp3 audios are so boring, sometimes the quailty is low i had to search for the same topic to learn

创建者 Dillon K

Mar 13, 2023

Most 'advice' revolved around buying a product or service - I would only recommend this course for an absolute beginner as there are probably better ones out there.

创建者 YUYUESE Z

Jun 25, 2020

The logic and framework of this course are clear . But most of the important content has only MP3 versions so that I can not understand these parts very well.

创建者 Jay C

Aug 1, 2020

I could not buy a website domain as instructed, so I have tried to unenroll from this course, but I have not been able to find the 'unenroll' option.

创建者 Ashley G

May 13, 2020

Some of the content was really helpful but it's a little dated. References Google+ a lot and never mentions Instagram and its impacts on content.

创建者 Mouquerian

Jul 5, 2020

I don't like the podcast sessions; they couldn't grab my full attention, I can't imagine along with the examples, and they are way too long.

创建者 Pranchal K

May 15, 2020

course is good but I don't know how they manage because after completing the week 3 am came to know where we can listen to the podcast.

创建者 Nila P

Jun 21, 2020

The course is great! But we need to create a better system for the peer review assignment to make people give better feedback.

创建者 Imogen T

Jul 8, 2020

Good content marketing strategy i guess i was expecting more acknowledgement of creative skills? But hey! I learnt a lot :D

创建者 Glow M C

Oct 9, 2020

The course was wonderful, all details were involvee down to the minuscle of things which apparently are the most important

创建者 Jorianne C M

Oct 21, 2020

A lot of good content; unfortunately, it felt rather like an advertisement sometimes and was quite redundant at others.

创建者 Maximiliano C

Sep 1, 2020

El curso es bueno, pero básico y meramente introductorio. El material de estudio en podcast no es para nada práctico.

创建者 Kaival R

May 17, 2020

It could have been better. To be honest, those podcast interviews were really boring. Instead, do some video classes.

创建者 Doris-Evelyn Z

Aug 15, 2020

The course is very focused on the US market and some content related things may be too pushy for Europe for example.

创建者 Pitchaphorn N

Jun 22, 2020

There are more podcasts with no subtitles. Other foreigners like me may be caused by language barriers. But it's ok.

创建者 Алексей Л

Dec 1, 2020

Since I don't know enough English, and half of the course is podcasts without subtitles, I didn't see this half

创建者 Monika S

Mar 6, 2024

I expected more content strategy planning in online and offline marketing. But I learned new stuff anyway.

创建者 Phil W

Apr 19, 2020

Good general content, but a lot of incomplete video sections with speakers named who do not appear.

创建者 Jenna-Lee

Apr 2, 2017

I really enjoyed the presenter who was engaging and interesting. I didn't enjoy the podcasts.

创建者 Ayisha L

May 6, 2020

Good! But, there were lot of books you had to read as quoted and very less video engagement.

创建者 Elizabeth L M

Apr 30, 2020

The course was quite thorough, but the materials often repeated themselves.

创建者 Mandy W

May 18, 2020

Lots of good information, could def trim the fat. Its very repetative.

创建者 Parth B S

May 26, 2020

First 2 Weeks are okay...

Audio podcasts are boring from third week...