Advance your B2B sales skills by adopting consultative selling frameworks that drive trust and influence long-term buyers. This course focuses on core methodologies for uncovering customer needs, negotiating effectively, and personalizing every stage of the sales process for diverse markets. Through scenario-based learning and real-world projects, you’ll develop the confidence to engage C-suite officers, respond to RFPs, and craft winning presentations—laying the groundwork for impactful, scalable client partnerships in the US and India.


您将获得的技能
- Performance Analysis
- Verbal Communication Skills
- Sales Process
- Executive Presence
- Sales Pipelines
- B2B Sales
- Sales
- Customer Relationship Management (CRM) Software
- Sales Strategy
- Technical Sales
- Active Listening
- Proposal Development
- Performance Metric
- Stakeholder Engagement
- Specialized Sales
- Solution Sales Engineering
- Enterprise Sales
- Sales Presentations
- Oral Expression
- Consultative Selling
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

该课程共有3个模块
Establish yourself as a trusted advisor by mastering needs discovery, probing techniques, and consultative questioning. Learn to recognize implicit information, personalize solutions, and balance the expectations of buyers from varying cultural contexts. Apply these skills to streamline qualification processes and start building credibility from the very first touchpoint
涵盖的内容
9个视频2篇阅读材料2个作业
Go beyond basic pitching—learn to engage, influence, and win buy-in from varied stakeholders, including top-level executives. This module provides actionable strategies to manage long sales cycles, prepare for negotiations, and handle proposals and RFPs. Learn how to deliver persuasive presentations and break down technical content for decision-makers.
涵盖的内容
7个视频2篇阅读材料2个作业
In today’s complex B2B landscape, top sales professionals rarely work alone. “Collaborative Selling and Performance Metrics” equips you with the skills to align seamlessly with marketing, product, and technical teams—unlocking smoother sales cycles, stronger client relationships, and consistently higher performance. Through hands-on learning, you’ll master collaboration workflows, learn how to measure what matters, and use powerful analytics dashboards to drive your personal and team success. Whether you’re targeting rapid deal closures or long-term client loyalty, this module ensures you’re working smarter, not harder, alongside the people and metrics that matter most.
涵盖的内容
8个视频2篇阅读材料2个作业
位教师

提供方
从 Business Essentials 浏览更多内容
状态:免费试用
状态:预览
状态:预览
状态:免费试用
人们为什么选择 Coursera 来帮助自己实现职业发展




常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金,
¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。




