This course is designed to equip you with the advanced consulting skills needed to confidently design and implement Salesforce Data Cloud solutions in real-world business environments. You’ll learn how to ingest and model data, create unified customer profiles through identity resolution, build meaningful segments, generate insights, and activate data across Salesforce and external systems. Each module blends practical concepts with consulting-focused thinking to help you communicate value to stakeholders, solve data challenges, and design scalable architectures. Through hands-on labs, guided walkthroughs, and coach dialogues, you’ll develop the ability to translate fragmented data into actionable intelligence that drives personalization, automation, and smarter decision-making.
This course is designed for experienced Salesforce professionals, consultants, and solution architects who want to deepen their Data Cloud expertise and confidently lead end-to-end, real-world Data Cloud implementations.
Learners should be familiar with basic Salesforce CRM knowledge, familiarity with data concepts, and comfort working with integrations or ETL tools.
By the end of this course, you’ll have a strong foundation for Data Cloud projects and be prepared to take on Data Cloud consulting roles with confidence.
Introduce the core concepts of Salesforce Data Cloud (now often referred to as Data 360) — its purpose, business value, lifecycle, and typical use cases.
Inclus
4 vidéos2 lectures1 évaluation par les pairs
Afficher les informations sur le contenu du module
4 vidéos•Total 26 minutes
Course Introduction•4 minutes
What Is Salesforce Data Cloud? Purpose, Power, and Real-World Value•6 minutes
Inside the Data Cloud Lifecycle: From Ingestion to Activation•6 minutes
Top Data Cloud Use Cases Every Consultant Must Know•9 minutes
2 lectures•Total 10 minutes
Welcome to the Course: Course Overview•5 minutes
What is Data Cloud? •5 minutes
1 évaluation par les pairs•Total 25 minutes
Hands-On-Learning: Preparing Your Org for Salesforce Data Cloud Implementation•25 minutes
Data Ingestion, Modeling & Identity Resolution
Module 2•1 heure à terminer
Détails du module
Teach learners how to bring data from different sources into Data Cloud (e.g. external systems, file uploads, data streams), model that data appropriately (Data Source Objects, Data Lake Objects, Data Models), and map data to support unified customer profiles.
Inclus
4 vidéos1 lecture1 évaluation par les pairs
Afficher les informations sur le contenu du module
4 vidéos•Total 50 minutes
Bringing Data into Data Cloud: Streams, Files, and External Sources Explained •11 minutes
Salesforce Data Cloud Ingestion Streams Files and Event-Based Sources•10 minutes
Designing Your Data Model: DSO, DLO & Data Model Best Practices•13 minutes
Mastering Identity Resolution: Rules, Matching, and Building Unified Profiles•16 minutes
1 lecture•Total 5 minutes
Data and Identity in Data 360•5 minutes
1 évaluation par les pairs•Total 25 minutes
Hands-On-Learning: Ingest and Model Data from Multiple Sources in Data Cloud•25 minutes
Segmentation, Insights & Activation — From Data to Business Action
Module 3•3 heures à terminer
Détails du module
Show how to transform unified customer data into actionable business insights: build segments, configure calculated or streaming insights, query data to validate segments, and maintain segmentation logic.
Inclus
6 vidéos1 lecture1 devoir2 évaluations par les pairs
Afficher les informations sur le contenu du module
6 vidéos•Total 53 minutes
Building Powerful Segments: Turning Unified Data into Targeted Audiences •8 minutes
Designing Insights in Salesforce Data Cloud•9 minutes
Building and Applying Insights in Salesforce Data Cloud•10 minutes
Activating Your Data: Deploying Segments Across Channels and Systems•13 minutes
Creating High-Value Customer Segments with Calculated Insights •8 minutes
Wrapping Up: Your Next Steps with Salesforce Data Cloud•4 minutes
1 lecture•Total 5 minutes
Segmentation & Activation Strategies in Data Cloud•5 minutes
Coursera brings together a diverse network of subject matter experts who have demonstrated their expertise through professional industry experience or strong academic backgrounds. These instructors design and teach courses that make practical, career-relevant skills accessible to learners worldwide.
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Felipe M.
Étudiant(e) depuis 2018
’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’
Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
Larry W.
Étudiant(e) depuis 2021
’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’
Chaitanya A.
’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.