Business-Development-Kurse können Ihnen helfen zu verstehen, wie neue Märkte, Partnerschaften und Wachstumschancen aufgebaut werden. Sie können Fähigkeiten in Marktanalyse, Pitch-Gestaltung, Pipeline-Management und Beziehungsaufbau aufbauen. Viele Kurse stellen CRM-Systeme, Recherchewerkzeuge und strukturierte Methoden für die Entwicklung von Geschäftsinitiativen vor.

Kompetenzen, die Sie erwerben: Relationship Management, Rapport Building, Business Development, Customer Retention, Communication, Business Communication, Stakeholder Engagement, Market Opportunities, Organizational Development, Upselling, Active Listening
Mittel · Kurs · 1–4 Wochen

University of Virginia
Kompetenzen, die Sie erwerben: Wettbewerbsanalyse, Organisatorische Strategie, Datengesteuerte Entscheidungsfindung, Ausführung des Plans, Strategisches Denken, Strategische Entscheidungsfindung, Wachstums-Strategien, Geschäftsethik, Analyse, Business Research, Geschäftsstrategie, Fusionen und Akquisitionen, Stakeholder-Management, Entwicklung neuer Geschäfte, Geschäftsplanung, Governance, Unternehmensstrategie, Strategische Führung, Unternehmensberatung, Peer Review
Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Projektplanung, Bewertung der Qualität, Berufliche Entwicklung, Projekt-Kontrollen, Projekt-Risikomanagement, Projektmanagement, Analyse der Anforderungen, Interviewing-Fähigkeiten, Agile Methodik, Abschluss des Projekts, Agiles Projektmanagement, Änderungsmanagement, Team Management, Projektmanagende Life Cycle, Stakeholder-Analyse, Projekt-Scoping, Qualitätsmanagement, Prozess der kontinuierlichen Verbesserung, Rückstände, Meilensteine (Projektmanagement)
Auf einen Abschluss hinarbeiten
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate

Kompetenzen, die Sie erwerben: Process Analysis, Business Process, Business Analysis, Workflow Management, Process Management, Process Flow Diagrams, Business Process Modeling, Stakeholder Management, Stakeholder Analysis, Computer Literacy
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

University of Virginia
Kompetenzen, die Sie erwerben: Wettbewerbsanalyse, Organisatorische Strategie, Innovation, Marktchancen, Marktdynamik, Entwicklung neuer Geschäfte, Strategisches Denken, Strategische Entscheidungsfindung, Wachstums-Strategien, Geschäftsstrategie, Fusionen und Akquisitionen, Risikomanagement, Bewertung von Unternehmen
Gemischt · Kurs · 1–4 Wochen

University of London
Kompetenzen, die Sie erwerben: Wettbewerbsanalyse, Operative Effizienz, Operative Exzellenz, Internationale Beziehungen, Verbraucherverhalten, Geschäftsethik, Marketing-Strategien, Kultur, Strategisches Marketing, Operations Management, Sozialwissenschaften, Business Management, Nachhaltiges Wirtschaften, Marketing-Strategie und -Techniken, Geschäftsbetrieb, Marketing, Globales Marketing, Marketing Planung, Prozessgestaltung, Marketing-Psychologie
Anfänger · Spezialisierung · 3–6 Monate

Michigan State University
Kompetenzen, die Sie erwerben: Innovation, Produktentwicklung, Marktchancen, Kreatives Denken, Schlanke Methodologien, Bilanz, Leiterschaft, Geistiges Eigentum, Management der Kundenakquise, Geschäftsplanung, Design Thinking, Unternehmertum, Finanzplanung, Ressourcenmanagement, Ideenfindung, Wert-Angebote, Business Modellierung, Verifizierung und Validierung, Finanzberichte, Gewinn- und Verlustrechnung
Anfänger · Spezialisierung · 3–6 Monate

University of Pennsylvania
Kompetenzen, die Sie erwerben: Operative Effizienz, Prozessverwaltung, Unternehmensfinanzierung, Finanzbuchhaltung, Prozess-Analyse, Personalmanagement, Periodengerechte Buchführung, Finanzielle Berichterstattung, Strategisches Marketing, Humankapital, Peer Review, Operations Management, Finanzberichte, Branding, Finanzen, Kapitalbudgetierung, Marketing, Projektentwurf, Rentabilität der Investition, Bilanzanalyse
Anfänger · Spezialisierung · 3–6 Monate

Harvard Business Review
Kompetenzen, die Sie erwerben: Financial Statements, Generative AI, Critical Thinking, Business Modeling, Plan Execution, Financial Acumen, Prompt Engineering, Business Acumen, Financial Management, Budgeting, Business Strategy, Responsible AI, Strategic Decision-Making, Financial Data, Financial Analysis, Strategic Leadership, Income Statement, Balance Sheet, Data-Driven Decision-Making, Digital Transformation
Mittel · Spezialisierung · 1–3 Monate

University of London
Kompetenzen, die Sie erwerben: Personalwesen, Markenstrategie, Markenmarketing, Engagement der Mitarbeiter, Marketing Management, Organisatorischer Wandel, Verbraucherverhalten, Strategie der Kundenerfahrung (CX), Interne Kommunikation, Markenbekanntheit, Markenmanagement, Funktionsübergreifende Zusammenarbeit, Globales Marketing, Branding
Anfänger · Kurs · 1–3 Monate

Salesforce
Kompetenzen, die Sie erwerben: Sales Development, Sales Enablement, Lead-Generierung, Geschäftskorrespondenz, Berufliche Entwicklung, Produktivität, Zeitmanagement, Überwindung von Einwänden, Interviewing-Fähigkeiten, Kulturelle Vielfalt, Verkaufsprospektion, Schreiben, Customer Relationship Management, Prospecting und Qualifizierung, Kaltakquise, Verbale Kommunikationsfähigkeiten, Verkauf, Salesforce, Empathie, Wachstumsorientiertheit
Auf einen Abschluss hinarbeiten
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate

Copenhagen Business School
Kompetenzen, die Sie erwerben: Wettbewerbsanalyse, Organisatorische Strategie, Innovation, Business-Strategien, Ausführung des Plans, Zielsetzung, Strategische Entscheidungsfindung, Strategisches Denken, Änderungsmanagement, Fallstudien, Geschäftsstrategie, Peer Review, Kultur-Transformation, Business Management, Organisatorische Struktur, Marktanalyse, Geschäftsplanung, Ressourcenmanagement, Strategische Planung, Strategische Führung
Anfänger · Spezialisierung · 3–6 Monate
Business development is a strategic process that focuses on creating long-term value for an organization through the development of relationships, markets, and partnerships. It encompasses a variety of activities aimed at identifying new business opportunities, expanding market reach, and fostering relationships that can lead to increased revenue. Understanding business development is crucial because it helps organizations adapt to changing market conditions, innovate, and remain competitive. By investing in business development, companies can not only enhance their growth prospects but also build sustainable practices that contribute to their overall success.
A career in business development can lead to various roles across different industries. Common job titles include Business Development Manager, Sales Development Representative, Account Executive, and Partnership Manager. These positions often involve identifying potential clients, negotiating contracts, and developing strategies to increase market share. Additionally, professionals in this field may work closely with marketing and sales teams to align business goals and drive growth. With experience, individuals can advance to senior roles such as Director of Business Development or Chief Business Officer, where they can influence broader organizational strategies.
To succeed in business development, several key skills are essential. Strong communication skills are vital for building relationships and negotiating deals. Analytical skills help in assessing market trends and identifying opportunities. Additionally, understanding customer needs and having a strategic mindset are crucial for developing effective business strategies. Familiarity with digital tools and platforms can also enhance efficiency in outreach and relationship management. Continuous learning and adaptability are important, as the business landscape is constantly evolving.
There are numerous online courses available for those interested in business development. Some notable options include Relationship Management and Business Development, which focuses on building and maintaining client relationships, and Driving business towards the Sustainable Development Goals, which integrates business strategies with sustainability. These courses provide valuable insights and practical skills that can help learners advance their careers in business development.
Yes. You can start learning business development on Coursera for free in two ways:
If you want to keep learning, earn a certificate in business development, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.
Learning business development can be approached through various methods. Start by enrolling in online courses that cover essential concepts and skills. Engage with industry professionals through networking events or webinars to gain insights and practical knowledge. Additionally, reading books and articles on business strategies can provide a broader understanding of the field. Finally, consider applying your knowledge in real-world scenarios, such as internships or projects, to gain hands-on experience.
Business development courses typically cover a range of topics, including market analysis, sales strategies, relationship management, negotiation techniques, and strategic planning. Learners may also explore the importance of customer feedback, competitive analysis, and the role of technology in business development. These topics provide a comprehensive foundation for understanding how to drive growth and create value in an organization.
For training and upskilling employees in business development, courses like Salesforce Sales Development Representative Professional Certificate can be particularly beneficial. This program equips learners with the necessary skills to excel in sales and business development roles. Additionally, organizations may consider offering specialized training sessions that focus on their specific industry needs, ensuring that employees are well-prepared to contribute to the company's growth.