Social Media Management

社交媒体管理是创建、发布和分析在 Facebook、Instagram 和 Twitter 等社交媒体平台上发布的内容,并与这些平台上的用户互动的过程。Coursera 的社交媒体管理技能目录教您如何有效地处理组织的社交媒体营销工作。您将学习管理多个社交媒体渠道的策略、创建引人入胜的内容、了解用于衡量社交媒体工作影响的分析和指标。此外,您还将学习危机管理和客户参与策略,以便在各种社交媒体平台上建立和维护强大的品牌形象。
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34门课程

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“social media management” 的结果

  • 状态:免费试用

    您将获得的技能: 打造品牌, 内容性能分析, 客户参与, 社交媒体营销, 社交媒体管理, Instagram, 社交媒体战略, 生成式 AI 代理, 内容管理, 内容营销, 内容创作, Facebook

  • 状态:免费试用
    状态:人工智能技能

    您将获得的技能: 付费媒体, 关键绩效指标 (KPI), 内容创作, 社交媒体管理, Instagram, 社交媒体战略, 数字化营销, 营销分析, 在线广告, 社交媒体营销, 营销预算, 广告, 品牌管理, 广告活动, 目标受众, 营销效果, 智能目标, 社交媒体, 营销, 社交媒体活动

  • 状态:新
    状态:预览

    您将获得的技能: Social Media Content, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Social Media Management, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Digital Content, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis

  • 状态:免费试用

    您将获得的技能: Regulation and Legal Compliance, 打造品牌, 文案写作, 多媒体, 道德标准与行为, 社交媒体内容, 客户参与, 社交媒体管理, 推动参与, Adobe Creative Cloud, 内容性能分析, 目标受众, 社交媒体战略, 社交媒体营销, 制定计划, 视频制作, 社交媒体, 内容战略, 内容创作, 社交媒体活动

  • 状态:免费试用
    状态:人工智能技能

    您将获得的技能: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

  • 状态:免费试用
    状态:人工智能技能

    您将获得的技能: Content Creation, Typography, Responsible AI, Logo Design, Generative AI, Social Media, Graphic Design, Social Media Management, User Interface and User Experience (UI/UX) Design, Social Media Campaigns, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Prompt Engineering, Infographics, Content Strategy, Storytelling, Color Theory, Branding

是什么让您今天来到 Coursera?

  • 状态:免费试用

    您将获得的技能: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Campaigns, Content Creation, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience

  • 状态:新
    状态:免费试用

    您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Content Creation, Instagram, TikTok, Content Marketing, Content Performance Analysis, Growth Strategies, Calendar Management, Drive Engagement, Digital Marketing, Scheduling, Brand Awareness, Customer Engagement, Branding, Market Research, Data-Driven Decision-Making

  • 您将获得的技能: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement

  • Coursera Project Network

    您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

  • 您将获得的技能: Social Media Management, Social Media Content, Social Media, Scheduling, Social Media Marketing, Social Media Strategy

  • 状态:新
    状态:预览

    您将获得的技能: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics

是什么让您今天来到 Coursera?

主要合作伙伴

  • Meta
  • Digital Marketing Institute
  • Google
  • SkillUp
  • Adobe
  • Radio y Televisión Española
  • University of California, Irvine
  • IBM