Master the dynamic world of social media through comprehensive exploration of its evolution, impact, and future. This course equips you with critical thinking skills to analyze social media platforms, understand their theoretical foundations, and navigate digital spaces responsibly.

推荐体验
推荐体验
初级
Basic understanding of internet usage and familiarity with common social media platforms like Facebook, Twitter, or Instagram.
推荐体验
推荐体验
初级
Basic understanding of internet usage and familiarity with common social media platforms like Facebook, Twitter, or Instagram.
您将学到什么
Analyze social media platforms using foundational theories including Uses and Gratification Theory and Media Ecology Theory.
Navigate digital identity, privacy, and ethical challenges while implementing cybersecurity practices for responsible social media use.
Evaluate social media's impact on society, communication, and employment to leverage platforms for career advancement effectively.
Apply safety strategies and promote positive online behavior to create inclusive digital communities and combat cyberbullying.
您将获得的技能
- Media and Communications
- Safety and Security
- Ethical Standards And Conduct
- Content Creation
- Social Media
- Digital Communications
- Cybersecurity
- Social Network Analysis
- Digital Marketing
- Social Media Marketing
- Professional Networking
- Digital Media Strategy
- Social Media Management
- Communication
- Social Media Strategy
- digital literacy
- Professional Development
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

该课程共有10个模块
The "Humans are Social Media" module aims to provide students with a comprehensive understanding of social media's etymology and its significance in the modern world. Students will explore the evolution from early platforms to the birth of modern socoial media, understanding the drawbacks of early social networking. By the end, students will have a nuanced perspective on the historical development, importance, and challenges associated with social media, enabling them to engage in informed discussions about its role in society.
涵盖的内容
13个视频7篇阅读材料7个作业
13个视频• 总计80分钟
- Meet Your Instructor: Prof. Basavadatta Mitra• 3分钟
- Meet Your Instructor: Prof. Saikishor Jangiti• 2分钟
- Online Social Media - Course Introductory Video• 4分钟
- Unraveling the Etymology of Social Media• 2分钟
- Unraveling the Origins of a Digital Phenomenon• 6分钟
- Exploring the Impact and Influence of Social Media – Part 1• 7分钟
- Exploring the Impact and Influence of Social Media – Part 2• 7分钟
- Predecessors of Social Media• 8分钟
- Origins of Online Socialising• 10分钟
- Old to New Social Media• 7分钟
- The Birth of Modern Social Media• 9分钟
- Exploring the Challenges of Early Social Media Platforms• 9分钟
- The Perils Encountered in Early Social Networking• 7分钟
7篇阅读材料• 总计110分钟
- Course Overview• 10分钟
- Course Structure & Critical Information• 10分钟
- Recommended Reading: Unraveling the Etymology of Social Media• 50分钟
- Recommended Reading: Unveiling the Significance of Social Media in Our World• 10分钟
- Recommended Reading: Tracing the Origins of Online Socialising• 10分钟
- Recommended Reading: Old to New Social Media• 10分钟
- Recommended Reading: The Perils Encountered in Early Social Networking• 10分钟
7个作业• 总计210分钟
- Unraveling the Etymology of Social Media• 30分钟
- Unveiling the Significance of Social Media in our World• 30分钟
- Tracing the Origins of Online Socialising• 30分钟
- Old to New Social Media• 30分钟
- The Perils Encountered in Early Social Networking• 30分钟
- Let's Practice: Humans are Social Media• 30分钟
- Test Yourself: Humans are Social Media• 30分钟
Students who complete the "The Evolution and Diversity of Social Media" module will receive a brief introduction to the leading social media platforms. The module's coverage of discussion forums, media sharing, professional networking, microblogging, and sharing of visual information attempts to provide students with an understanding of the distinctive qualities and contributions of each. Students will be thoroughly aware of the varied social media environment by the end, allowing them to interact efficiently with the constantly changing online platforms.
涵盖的内容
10个视频5篇阅读材料7个作业
10个视频• 总计56分钟
- Microblogging Platforms - Part 1• 5分钟
- Microblogging Platforms - Part 2• 3分钟
- Media Sharing Networks - Part 1• 8分钟
- Media Sharing Networks - Part 2• 5分钟
- Professional Networking and Discussion Forums - Part 1• 8分钟
- Professional Networking and Discussion Forums - Part 2• 5分钟
- Visual Content Sharing - Part 1• 6分钟
- Visual Content Sharing - Part 2• 5分钟
- Messaging Apps - Part 1• 6分钟
- Messaging Apps - Part 2• 4分钟
5篇阅读材料• 总计210分钟
- Recommended Reading: Microblogging Platforms• 50分钟
- Recommended Reading: Media Sharing Networks• 50分钟
- Recommended Reading: Professional Networking and Discussion Forums• 50分钟
- Recommended Reading: Visual Content Sharing• 50分钟
- Recommended Reading: Messaging Apps• 10分钟
7个作业• 总计210分钟
- Microblogging Platforms• 30分钟
- Media Sharing Networks• 30分钟
- Professional Networking and Discussion Forums• 30分钟
- Visual Content Sharing• 30分钟
- Messaging Apps• 30分钟
- Let's Practice: Clicking Through Time: The Evolution and Diversity of Social Media• 30分钟
- Test Yourself: Clicking Through Time: The Evolution and Diversity of Social Media• 30分钟
The "Social Theory" module explores various theories interlinked with social media. The module goes through theories such as Uses and gratification theory, Diffusion of innovation theory and media ecology theory. This module offers a comprehensive exploration of social theory, providing students with a foundational understanding of the various perspectives, concepts, and debates that shape our understanding of society.
涵盖的内容
8个视频4篇阅读材料6个作业
8个视频• 总计44分钟
- Introduction to Social Media Theory• 9分钟
- Social Network Theory• 6分钟
- Uses and Gratifications Theory• 5分钟
- Social Identity Theory• 5分钟
- Diffusion of Innovations Theory• 5分钟
- Cultural Hegemony Theory• 5分钟
- Media Ecology Theory• 5分钟
- Social Construction of Technology Theory• 5分钟
4篇阅读材料• 总计200分钟
- Recommended Readings: Social Media Theory• 50分钟
- Recommended Readings: Uses and Gratifications Theory• 50分钟
- Recommended Readings: Diffusion of Innovations Theory• 50分钟
- Recommended Readings: Media Ecology Theory• 50分钟
6个作业• 总计180分钟
- Social Media Theory• 30分钟
- Uses and Gratifications Theory• 30分钟
- Diffusion of Innovations Theory• 30分钟
- Media Ecology Theory• 30分钟
- Let's Practice: Social Theory• 30分钟
- Test Yourself: Social Theory• 30分钟
The "Social Media Reality" module aims to give students a critical perspective on key aspects of social media. Students will explore the ideologies shaping content and interactions, critically assess exploitation instances, and examine access disparities across demographics. The module also delves into the interconnected growth of social media with the popularity of the internet. By the end, students will be equipped with insights to navigate the complex landscape of social media, fostering a critical understanding of its impact on society.
涵盖的内容
6个视频3篇阅读材料5个作业
6个视频• 总计31分钟
- Ideologies and Opinion Polarisation• 5分钟
- Echo Chambers and Opinion Amplification• 6分钟
- Exploitation and Terrorism• 4分钟
- Exploitation in Crime• 4分钟
- Access in the 1990s and 2000s - Part 1• 6分钟
- Access in the 1990s and 2000s - Part 2• 5分钟
3篇阅读材料• 总计150分钟
- Recommended Reading: Ideologies• 50分钟
- Recommended Reading: Exploitation• 50分钟
- Recommended Reading: Access to Social Media• 50分钟
5个作业• 总计150分钟
- Ideologies• 30分钟
- Exploitation• 30分钟
- Access to Social Media• 30分钟
- Let's Practice: Social Media Reality• 30分钟
- Test Yourself: Social Media Reality• 30分钟
The "Identity, Once an Elusive Concept" module provides students with a concise exploration of personal identity in the digital age. It covers the complexities of online and offline identity, the influence of algorithms on digital lock-in, strategies for managing digital overuse, and the prevalence of cyberbullying. The module also delves into the intricacies of privacy in the digital era. By the end, students will gain a critical understanding of these key aspects, enabling them to navigate the complexities of personal identity in today's interconnected world.
涵盖的内容
10个视频5篇阅读材料7个作业
10个视频• 总计80分钟
- Exploring Identities in the Digital Age• 10分钟
- Who are you? Online? Offline? Across Modalities• 10分钟
- The Algorithm Basis• 5分钟
- Understanding the Mechanism and Implications• 7分钟
- Addressing Addiction and Overuse• 13分钟
- Striking a Balance in the Digital Age• 6分钟
- Understanding and Combating Online Harassment• 7分钟
- Preventing and Combating Online Harassment• 7分钟
- A Tangled Issue• 8分钟
- Exploring the Complexities of Personal Privacy• 7分钟
5篇阅读材料• 总计250分钟
- Recommended Reading: Who are you Across Modalities• 50分钟
- Recommended Reading: Lock In: The Algorithm Basis• 50分钟
- Recommended Reading: Opting Out• 50分钟
- Recommended Reading: Devil is in the Default• 50分钟
- Recommended Reading: Privacy• 50分钟
7个作业• 总计210分钟
- Who are you Across Modalities• 30分钟
- Lock In: The Algorithm Basis• 30分钟
- Opting Out• 30分钟
- Devil is in the Default• 30分钟
- Privacy• 30分钟
- Let's Practice: Identity, Once an Elusive Concept• 30分钟
- Test Yourself: Identity, Once an Elusive Concept• 30分钟
The "Ethics of Social Media" module delves into the complex ethical considerations surrounding the use and impact of social media platforms in contemporary society. It explores the multifaceted intersection of technology, communication, and ethics, aiming to equip participants with a critical understanding of the ethical dilemmas inherent in the digital realm.
涵盖的内容
8个视频4篇阅读材料6个作业
8个视频• 总计39分钟
- Data Ethics• 6分钟
- Privacy Ethics• 5分钟
- Content Integrity-1• 6分钟
- Content Integrity-2• 4分钟
- User Interaction• 5分钟
- User Well-Being• 4分钟
- Community and Societal Impact-1• 4分钟
- Community and Societal Impact-2• 5分钟
4篇阅读材料• 总计200分钟
- Recommended Readings: Data and Privacy Ethics• 50分钟
- Recommended Readings: Content Integrity• 50分钟
- Recommended Readings: User Interaction and Well-Being• 50分钟
- Recommended Reading: Community and Societal Impact• 50分钟
6个作业• 总计180分钟
- Data and Privacy Ethics• 30分钟
- Content Integrity• 30分钟
- User Interaction and Well-Being• 30分钟
- Community and Societal Impact• 30分钟
- Lets Practice: Ethics of Social Media• 30分钟
- Test Yourself: Ethics of Social Media• 30分钟
The "Towards a Truly Social Media" module explores social media dynamics. Students analyze the need vs. want for social media, examine 2021 demographic trends, and assess social media's response to COVID-19. The module prompts anticipation of future trends, fostering a critical understanding of social media's evolving role. Students gain insights into motivations, demographics, and potential developments in this dynamic landscape.
涵盖的内容
6个视频3篇阅读材料5个作业
6个视频• 总计34分钟
- Origin Evolution and Emergence - Part 1• 6分钟
- Origin Evolution and Emergence - Part 2• 6分钟
- The Role of Social Media in Disseminating COVID-19 Information• 6分钟
- How Social Media Platforms Fueled Connection During the COVID-19 Pandemic• 5分钟
- Shaping the Future Landscape• 4分钟
- Predictions and Projections for the Next Decade• 7分钟
3篇阅读材料• 总计150分钟
- Recommended Reading: Need Vs Want of Social Media• 50分钟
- Recommended Reading: Response to Covid-19 Crisis• 50分钟
- Recommended Readings: Future of Social Media• 50分钟
5个作业• 总计150分钟
- Need Vs Want of Social Media• 30分钟
- Response to Covid-19 Crisis• 30分钟
- Future of Social Media• 30分钟
- Let's Practice: Towards a Truly Social Media• 30分钟
- Test Yourself: Towards a Truly Social Media• 30分钟
The "Employment in Social Media" module explores the dynamic landscape of employment through social media, equipping participants with the knowledge and skills needed to leverage these platforms effectively in their job search and career advancement.
涵盖的内容
8个视频4篇阅读材料6个作业
8个视频• 总计56分钟
- Introduction to Employment through Social Media• 8分钟
- Job Seeking• 9分钟
- Personal Branding on Social Media• 7分钟
- Recruiting on Social Media• 8分钟
- Freelancing• 4分钟
- Gig Work• 5分钟
- Social Media to Enhance Businesses• 9分钟
- Effects of Marketing with Social Media• 7分钟
4篇阅读材料• 总计200分钟
- Recommended Readings: Obtaining Employment Through Social Media• 50分钟
- Recommended Readings: Employment in Social Media• 50分钟
- Recommended Readings: Self-Employment through Social Media• 50分钟
- Recommended Reading: Marketing Using Social Media• 50分钟
6个作业• 总计180分钟
- Obtaining Employment through Social Media• 30分钟
- Employment in Social Media• 30分钟
- Self-Employment through Social Media• 30分钟
- Marketing Using Social Media• 30分钟
- Let's Practice: Employment in Social Media• 30分钟
- Test Yourself: Employment in Social Media• 30分钟
In this module, you will delve into the various concerns surrounding social media use. Explore concepts such as privacy, authenticity, informed consent, and anonymity, gaining an understanding of the risks associated with sharing personal information online. Analyse real-world examples of these concerns in social media interactions. You will gain a comprehensive understanding of the digital challenges you may encounter on social media platforms and will be equipped with the knowledge to navigate them effectively.
涵盖的内容
10个视频10篇阅读材料4个作业
10个视频• 总计96分钟
- Privacy Concerns• 18分钟
- Authenticity• 9分钟
- Informed Consent• 7分钟
- Anonymity• 8分钟
- Case Study• 9分钟
- Cyberbullying• 9分钟
- Phishing and Scams• 5分钟
- Content Moderation• 8分钟
- Mental Health Impact• 7分钟
- Case Study• 16分钟
10篇阅读材料• 总计500分钟
- Recommended Reading: Privacy Concerns• 50分钟
- Recommended Reading: Authenticity• 50分钟
- Recommended Reading: Informed Consent• 50分钟
- Recommended Reading: Anonymity• 50分钟
- Recommended Reading: Case Study• 50分钟
- Recommended Reading: Cyberbullying• 50分钟
- Recommended Reading: Phishing and Scams• 50分钟
- Recommended Reading: Content Moderation• 50分钟
- Recommended Reading: Mental Health Impact• 50分钟
- Recommended Reading: Case Study• 50分钟
4个作业• 总计108分钟
- Understanding Privacy and Authenticity• 24分钟
- Addressing Risks and Ensuring Safety• 24分钟
- Let's Practice: Exploring Digital Concerns in Social Media• 30分钟
- Test Yourself: Exploring Digital Concerns in Social Media• 30分钟
In this module, you will focus on strategies to ensure safety while using social media platforms and promote positive online behavior within digital communities. Through interactive activities and discussions, you will explore cybersecurity practices, seek support networks for addressing online safety concerns, engage in digital advocacy efforts, and demonstrate resilience in navigating challenging online environments. By the end of the module, you will be empowered to navigate social media platforms safely and responsibly, contributing to a positive digital culture and advocating for online safety within your communities.
涵盖的内容
10个视频11篇阅读材料4个作业
10个视频• 总计81分钟
- Secure Password Management• 13分钟
- Responsible Sharing• 6分钟
- Digital Footprint• 8分钟
- Online Etiquette• 5分钟
- Case Study• 6分钟
- Seeking Help• 8分钟
- Peer Support• 7分钟
- Digital Advocacy• 14分钟
- Community Engagement• 9分钟
- Case Study• 5分钟
11篇阅读材料• 总计110分钟
- Recommended Reading: Secure Password Management• 10分钟
- Recommended Reading: Responsible Sharing• 10分钟
- Recommended Reading: Digital Footprint• 10分钟
- Recommended Reading: Online Etiquette• 10分钟
- Recommended Reading: Case Study• 10分钟
- Recommended Reading: Seeking Help• 10分钟
- Recommended Reading: Peer Support• 10分钟
- Recommended Reading: Digital Advocacy• 10分钟
- Recommended Reading: Community Engagement• 10分钟
- Recommended Reading: Case Study• 10分钟
- Course Summary• 10分钟
4个作业• 总计120分钟
- Cybersecurity Practices and Digital Citizenship• 30分钟
- Building Support Networks and Advocacy• 30分钟
- Let's Practice: Ensuring Safety and Promoting Positive Behavior • 30分钟
- Test Yourself: Ensuring Safety and Promoting Positive Behavior • 30分钟
位教师

提供方

提供方

Birla Institute of Technology & Science, Pilani (BITS Pilani) is one of only ten private universities in India to be recognised as an Institute of Eminence by the Ministry of Human Resource Development, Government of India. It has been consistently ranked high by both governmental and private ranking agencies for its innovative processes and capabilities that have enabled it to impart quality education and emerge as the best private science and engineering institute in India. BITS Pilani has four international campuses in Pilani, Goa, Hyderabad, and Dubai, and has been offering bachelor's, master’s, and certificate programmes for over 58 years, helping to launch the careers for over 1,00,000 professionals.
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