Birla Institute of Technology & Science, Pilani
Online Social Media
Birla Institute of Technology & Science, Pilani

Online Social Media

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
初级 等级

推荐体验

7 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
初级 等级

推荐体验

7 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Analyze social media platforms using foundational theories including Uses and Gratification Theory and Media Ecology Theory.

  • Navigate digital identity, privacy, and ethical challenges while implementing cybersecurity practices for responsible social media use.

  • Evaluate social media's impact on society, communication, and employment to leverage platforms for career advancement effectively.

  • Apply safety strategies and promote positive online behavior to create inclusive digital communities and combat cyberbullying.

要了解的详细信息

可分享的证书

添加到您的领英档案

最近已更新!

November 2025

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有10个模块

The "Humans are Social Media" module aims to provide students with a comprehensive understanding of social media's etymology and its significance in the modern world. Students will explore the evolution from early platforms to the birth of modern socoial media, understanding the drawbacks of early social networking. By the end, students will have a nuanced perspective on the historical development, importance, and challenges associated with social media, enabling them to engage in informed discussions about its role in society.

涵盖的内容

13个视频7篇阅读材料7个作业

Students who complete the "The Evolution and Diversity of Social Media" module will receive a brief introduction to the leading social media platforms. The module's coverage of discussion forums, media sharing, professional networking, microblogging, and sharing of visual information attempts to provide students with an understanding of the distinctive qualities and contributions of each. Students will be thoroughly aware of the varied social media environment by the end, allowing them to interact efficiently with the constantly changing online platforms.

涵盖的内容

10个视频5篇阅读材料7个作业

The "Social Theory" module explores various theories interlinked with social media. The module goes through theories such as Uses and gratification theory, Diffusion of innovation theory and media ecology theory. This module offers a comprehensive exploration of social theory, providing students with a foundational understanding of the various perspectives, concepts, and debates that shape our understanding of society.

涵盖的内容

8个视频4篇阅读材料6个作业

The "Social Media Reality" module aims to give students a critical perspective on key aspects of social media. Students will explore the ideologies shaping content and interactions, critically assess exploitation instances, and examine access disparities across demographics. The module also delves into the interconnected growth of social media with the popularity of the internet. By the end, students will be equipped with insights to navigate the complex landscape of social media, fostering a critical understanding of its impact on society.

涵盖的内容

6个视频3篇阅读材料5个作业

The "Identity, Once an Elusive Concept" module provides students with a concise exploration of personal identity in the digital age. It covers the complexities of online and offline identity, the influence of algorithms on digital lock-in, strategies for managing digital overuse, and the prevalence of cyberbullying. The module also delves into the intricacies of privacy in the digital era. By the end, students will gain a critical understanding of these key aspects, enabling them to navigate the complexities of personal identity in today's interconnected world.

涵盖的内容

10个视频5篇阅读材料7个作业

The "Ethics of Social Media" module delves into the complex ethical considerations surrounding the use and impact of social media platforms in contemporary society. It explores the multifaceted intersection of technology, communication, and ethics, aiming to equip participants with a critical understanding of the ethical dilemmas inherent in the digital realm.

涵盖的内容

8个视频4篇阅读材料6个作业

The "Towards a Truly Social Media" module explores social media dynamics. Students analyze the need vs. want for social media, examine 2021 demographic trends, and assess social media's response to COVID-19. The module prompts anticipation of future trends, fostering a critical understanding of social media's evolving role. Students gain insights into motivations, demographics, and potential developments in this dynamic landscape.

涵盖的内容

6个视频3篇阅读材料5个作业

The "Employment in Social Media" module explores the dynamic landscape of employment through social media, equipping participants with the knowledge and skills needed to leverage these platforms effectively in their job search and career advancement.

涵盖的内容

8个视频4篇阅读材料6个作业

In this module, you will delve into the various concerns surrounding social media use. Explore concepts such as privacy, authenticity, informed consent, and anonymity, gaining an understanding of the risks associated with sharing personal information online. Analyse real-world examples of these concerns in social media interactions. You will gain a comprehensive understanding of the digital challenges you may encounter on social media platforms and will be equipped with the knowledge to navigate them effectively.

涵盖的内容

10个视频10篇阅读材料4个作业

In this module, you will focus on strategies to ensure safety while using social media platforms and promote positive online behavior within digital communities. Through interactive activities and discussions, you will explore cybersecurity practices, seek support networks for addressing online safety concerns, engage in digital advocacy efforts, and demonstrate resilience in navigating challenging online environments. By the end of the module, you will be empowered to navigate social media platforms safely and responsibly, contributing to a positive digital culture and advocating for online safety within your communities.

涵盖的内容

10个视频11篇阅读材料4个作业

位教师

BITS Pilani Instructors Group
Birla Institute of Technology & Science, Pilani
30 门课程46,328 名学生

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