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By completing The Social Media Landscape course, you will gain a comprehensive understanding of social media's pivotal role in society and its power in persuasive communication within the business context. This course uniquely combines theoretical insights with practical applications, ensuring you can effectively navigate and leverage various social media channels.
The Social Media Landscape
您将学到什么
Explain the significance of social media within society.
Analyze social media and persuasive communication in a business context.
Identify the need for different social media channels, considering audience segmentation and message strategy.
您将获得的技能
- Earned Media
- Consumer Behaviour
- Integrated Marketing Communications
- Social Media Marketing
- Paid media
- Persuasive Communication
- Marketing Communications
- Media Strategy
- Content Performance Analysis
- Content Creation
- Stakeholder Engagement
- Digital Marketing
- Social Media
- Brand Management
- Shared Media
- Social Media Strategy
- Target Audience
- Owned Media
- Customer Engagement
- Brand Strategy
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Social Media as a Marketing Tool in Business Communication 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
You will define social media and its use in persuasion and strategic communication practices. The different types of media - paid, earned, shared, and owned - are defined and their contribution to brand communication discussed. You will explore brands, including the mission and core values, developing the brand voice and identity, and coordinating messaging strategies. Different case studies will be examined and how other brands use social media. Lastly, this module touches on responsibility and liability in brand communication on social media.
涵盖的内容
16个视频10篇阅读材料1个作业
You will define word-of-mouth communication on social media. You will be able to define persuasion and understand why it is important to marketing communication. User-generated content will be examined and its role in the decision-making process. You will also define organizational stakeholders and identify opportunities for engagement on social media. Every generation uses social media differently and has unique expectations of the platforms; you will understand how to craft messages that connect with target audiences.
涵盖的内容
13个视频8篇阅读材料1个作业
You will understand demographics and segmentation in marketing communications. The differences in social media platforms will be discussed, and how different audiences used the platform affordances differently. You will understand how to conduct research and glean insight to better understand consumer behaviors. Knowing the audience will ensure that social media messaging resonates with them, and activates behavior.
涵盖的内容
14个视频8篇阅读材料1次同伴评审
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
从 Business Strategy 浏览更多内容
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
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