搜索引擎营销课程
搜索引擎营销课程可以帮助您学习关键词研究、广告文案写作、营销活动管理和绩效分析。您可以掌握优化登陆页面、了解竞价策略以及利用解析提高投资回报率的技能。许多课程都会介绍 Google Ads 和 SEMrush 等工具，这些工具有助于执行有效的营销活动并跟踪其成功与否。
热门搜索引擎营销课程和认证
状态：免费试用Simplilearn
您将获得的技能: Search Engine Marketing, Google Ads, Pay Per Click Advertising, Online Advertising, Search Engine Optimization, Digital Marketing Campaigns, Marketing, Digital Marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Advertising, Media Buying, Target Audience, Bidding
状态：免费Coursera
您将获得的技能: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing, Return On Investment
状态：新状态：免费试用University of Arizona
您将获得的技能: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Google Ads, Search Engine Optimization, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Content Marketing, Cross-Channel Marketing, Digital Brand Strategy, Keyword Research, Data-Driven Decision-Making, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience
状态：新状态：免费试用您将获得的技能: Interviewing Skills, Search Engine Optimization, Generative Engine Optimization (GEO), Data-Driven Marketing, Oral Expression, Marketing, Decision Making, Web Analytics and SEO, Digital Marketing, Keyword Research, Marketing Analytics, Verbal Communication Skills, Data-Driven Decision-Making, Performance Analysis
状态：新状态：免费试用您将获得的技能: Data Storytelling, Search Engine Optimization, Content Scheduling, Content Optimization, Blogs, Web Analytics and SEO, TikTok, Social Media Content, Campaign Management, Social Media Management, Content Development and Management, Content Performance Analysis, Digital Advertising, Google Ads, Email Marketing, Email Automation, Constructive Feedback, Content Management, Project Management, Performance Reporting
状态：新状态：免费试用您将获得的技能: Personalized Campaigns, Keyword Research, Content Performance Analysis, Search Engine Optimization, Prompt Engineering, Project Schedules, Dashboard Creation, Data-Driven Marketing, Content Optimization, Marketing Strategies, Content Scheduling, Interviewing Skills, Web Analytics, Digital Marketing, Content Strategy, Generative AI Agents, Market Intelligence, Performance Analysis, Marketing Design, Strategic Partnership
是什么让您今天来到 Coursera？
状态：免费试用University of California, Davis
您将获得的技能: 内容创作, 关键词研究, 分析, 网络分析和搜索引擎优化, 数据分析, 竞争分析, 搜索引擎优化, 角色开发, 目标受众, 内容战略, 社交媒体, 社交媒体战略, 社交媒体营销, 打造品牌, 搜索引擎营销, 内容优化, 客户服务, 内容营销, 社交媒体活动, 数字媒体战略
状态：免费试用您将获得的技能: Web Analytics and SEO, Search Engine Optimization, Generative Engine Optimization (GEO), Content Marketing, Web Analytics, Blogs, Content Optimization, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Content Performance Analysis, Content Development and Management, Digital Marketing Tools, Digital Marketing, Growth Strategies, Content Strategy, Market Research, Customer Engagement
状态：新状态：免费试用Alex Genadinik
您将获得的技能: Generative Engine Optimization (GEO), Keyword Research, Web Analytics and SEO, Blogs, Search Engine Optimization, Copywriting, Google Analytics, Content Optimization, Google Gemini, Search Engine Marketing, LLM Application, Web Content, Anthropic Claude, Large Language Modeling, Web Analytics, ChatGPT, Digital Marketing Tools, Marketing, Digital Marketing, Marketing Planning
状态：免费试用您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Customer Relationship Building, Conversion Funnel Analysis, Brand Loyalty, Driving engagement, Customer Retention, Order Delivery, Client Services, Social Media Management, Social Media Analytics, Drive Engagement, Social Media Content, Customer Relationship Management, Customer Engagement, Digital Media Strategy, E-Commerce, Marketing Planning, Digital Marketing
状态：新状态：免费试用您将获得的技能: Google Analytics, Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Google Ads, Web Analytics, Digital Analysis, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
状态：免费您将获得的技能: Google Ads, Campaign Planning, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Marketing Budgets, Advertising Campaigns, Advertising, Pay Per Click Advertising, Marketing, Bidding, Digital Marketing, Paid media, Budget Management
总之，以下是 10 最受欢迎的 search engine marketing 课程
- Search Engine Marketing: Simplilearn
- Google Ads for Beginners: Coursera
- Strategic Digital Marketing: University of Arizona
- Career Development: AI SEO & GEO Visibility: Coursera
- Campaign Execution, SEO & Social Media at Scale: Coursera
- AI SEO & GEO: Boost Your Brand's AI Visibility: Coursera
- 搜索引擎优化（SEO）: University of California, Davis
- Search Engine Optimization and Content Marketing: IBM
- SEO Masterclass With AI SEO: Beginner To Advanced - 2026: Alex Genadinik
- Google Digital Customer Engagement: Google
