PPC 广告课程
PPC 广告课程可以帮助您学习关键词研究、广告文案写作、广告活动优化和效果跟踪。您可以掌握预算管理、受众定位和 A/B Testing 等技能，从而完善您的策略。许多课程都会介绍 Google Ads 和 Bing Ads 等工具以及解析平台，以帮助您实施有效的营销活动并衡量其成功与否。
热门 PPC 广告课程和认证
Coursera
您将获得的技能: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
状态：新状态：免费试用您将获得的技能: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, AI Product Strategy, Social Media Marketing, Artificial Intelligence and Machine Learning (AI/ML), Search Engine Optimization, Deep Learning
状态：免费试用University of Colorado Boulder
您将获得的技能: 社交媒体战略, 网络分析, Google 广告, 数据伦理, 数字广告, 数字化营销, 网络分析和 SEO, 媒体策划, 在线广告, 点击付费广告, 广告, 关键词研究, 搜索引擎优化, 情境广告, 广告活动, 付费媒体, 营销, 搜索引擎营销, 社交媒体营销, 社交媒体
状态：新状态：免费试用您将获得的技能: Campaign Management, Google Ads, LinkedIn, Facebook, Bidding, Target Audience, Keyword Research, Advertising Campaigns, Social Media Campaigns, Pay Per Click Advertising, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Lead Generation, TikTok, Advertising, Social Media Marketing, Digital Advertising
状态：免费试用状态：人工智能技能Meta
您将获得的技能: 社交媒体战略, 关键绩效指标 (KPI), 内容创作, 社交媒体活动, 数字化营销, 营销预算, 社交媒体营销, 在线广告, 付费媒体, 智能目标, 营销, 营销分析, 性能分析, 品牌管理, 目标受众, 社交媒体管理, 营销效果, Instagram, 社交媒体, 营销活动经理
状态：新状态：免费试用您将获得的技能: Marketing Analytics, Google Ads, Promotional Strategies, Analysis, Google Analytics, Promotions and Campaigns, Marketing, Process Optimization, E-Commerce, Photo/Video Production and Technology, Budget Management, Content Creation, Return On Investment, Video Production, Apple iOS
是什么让您今天来到 Coursera？
状态：预览Illinois Tech
您将获得的技能: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing
您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
您将获得的技能: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics
您将获得的技能: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis
状态：免费试用您将获得的技能: Google Ads, Advertising Campaigns, Media Buying, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Google Gemini, Paid media, Marketing Automation, AI Personalization, Automation, Marketing Analytics, Content Creation, A/B Testing, Analytics, Data-Driven Decision-Making
状态：新状态：免费试用您将获得的技能: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
总之，以下是 10 最受欢迎的 ppc advertising 课程
- Google Ads for Beginners: Coursera
- Generative AI for Digital Marketing: IBM
- 效果营销和数字广告的概念、策略和分析: University of Colorado Boulder
- Multi-Platform Digital Ads Mastery: 11 Platforms: LearnKartS
- 元社交媒体营销: Meta
- Shopify eCommerce: Social Media Ads for Sales Success: Skillshare
- Digital Marketing: Illinois Tech
- How to Set Up a Facebook Ads Campaign: Coursera
- Create an A/B web page marketing test with Google Optimize: Coursera
- How to edit and improve a Facebook Ad: Coursera
