内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。
University of California, Davis
您将获得的技能: 营销策略与技巧, 内容营销, 写作, 专业网络, 文案写作
中级 · 课程 · 1-4 周

Adobe
您将获得的技能: 社交媒体内容, 内容创作, 推动参与, 营销材料, 内容性能分析, 社交媒体, 知识产权, 社交媒体营销, 社交媒体管理, Adobe 萤火虫, Adobe Express, 目标受众, 内容战略, 网页内容, 道德标准与行为, 目标市场, 内容管理, 打造品牌, 社交媒体战略, 社交媒体活动
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Graphic Design, Video Editing, ChatGPT, Content Marketing, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI
中级 · 专项课程 · 3-6 个月

您将获得的技能: Adobe Express, Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data Ethics, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Social Media Marketing, Market Research
初级 · 课程 · 1-3 个月
IE Business School
您将获得的技能: 叙事, 品牌战略, 内容营销, 内容创作, 文案写作, 促销策略, 目标受众, 内容战略, 品牌管理, 广告, 营销传播, 打造品牌, 客户参与, 新闻学
初级 · 课程 · 1-3 个月

您将获得的技能: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, MarTech, Content Strategy, Adobe Express, AI Personalization, Advertising Campaigns, Social Media Campaigns, Driving engagement, Social Media, Emerging Technologies, Market Research, Key Performance Indicators (KPIs), Trend Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Adobe Express, Adobe Firefly, Content Creation, Responsible AI, Digital Design, Generative AI, Layout Design, Social Media, Graphic Design, Social Media Management, Creative Design, Adobe Photoshop, Content Marketing, Visual Design, Typography, Infographics, Content Strategy, Storytelling, Color Theory, Branding
初级 · 专业证书 · 3-6 个月

您将获得的技能: TikTok, Video Production, Content Creation, Web Analytics and SEO, Content Performance Analysis, Social Media Content, Brand Strategy, Video Editing, Photography, Media Production, Social Media Campaigns, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Photo Editing, Storytelling, Drive Engagement, Brand Awareness, Web Content
初级 · 专业证书 · 3-6 个月

您将获得的技能: Adobe Express, Content Creation, Social Media Content, Cross-Channel Marketing, Content Marketing, Web Content, Multimedia, Social Media, Marketing Analytics, Data Ethics, Data-Driven Decision-Making, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Storytelling, Infographics, Graphic and Visual Design, Video Production, Design Elements And Principles
初级 · 专项课程 · 1-3 个月

您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Brand Loyalty, Customer Retention, Social Media Management, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Digital Marketing, Content Creation, Personalized Service, Employee Surveys, Process Optimization, User Feedback, Business Marketing, Contextual Advertising
初级 · 专项课程 · 3-6 个月

LearnKartS
您将获得的技能: Prompt Engineering, Business Writing, ChatGPT, Social Media Content, Marketing Automation, Business Marketing, Copywriting, Email Automation, Writing, Social Media Campaigns, Marketing Communications, Business Ethics, Brainstorming, Content Creation, Content Strategy, Social Media Marketing
初级 · 课程 · 1-4 周
内容营销是一种战略方法,侧重于创建和 Distribution 有价值的相关内容,以吸引目标受众并与之互动。它在建立品牌知名度、培养客户忠诚度和推动客户采取有利行动方面发挥着至关重要的作用。通过提供信息丰富、引人入胜的内容,企业可以将自己打造成行业内的思想领袖,最终提高信任度和可信度。
内容营销领域有各种工作机会,包括内容策略师、内容撰稿人、社交媒体经理、SEO 专家和数字营销经理等职位。这些职位通常需要创造力和解析技能的融合,使专业人员能够精心制作引人入胜的叙述,同时还能衡量其内容在推动参与度和转化率方面的效果。
最好的在线内容营销课程包括《内容营销战略》和《品牌与内容营销中的讲故事》。这些课程提供基础知识和实用技能,帮助您制定有效的内容营销战略。
是的,您可以通过两种方式在 Coursera 上开始免费学习内容营销:
如果您想继续学习、获得内容营销证书或在预览或试用后解锁全部课程访问权限,您可以升级或申请经济援助。
要学习内容营销,首先要参加涵盖基础知识的在线课程。参与实际练习和项目,学以致用。此外,还要关注行业博客、参加网络研讨会,并与该领域的专业人士建立联系,随时了解最新趋势和最佳实践。
要对员工进行内容营销方面的培训和技能提升,可以考虑多渠道内容营销和搜索引擎优化与内容营销等课程。这些课程提供了对有效内容战略和 SEO 实践整合的全面见解。