Brand Loyalty

品牌忠诚度是指消费者受过往经验和情感联系的影响,对某一特定品牌的偏好,促使消费者长期重复购买。Coursera 的品牌忠诚度目录教您了解、开发和管理有效的品牌忠诚度战略。您将学习如何创造有意义的品牌体验、利用客户关系管理 (CRM) 以及使用 Data Analytics 预测和增强消费者行为。此外,它还涵盖了消费者决策过程中的心理因素、留住客户的重要性以及奖励计划在培养忠诚度方面的作用。这项技能对于市场营销、销售、产品管理和客户成功团队中的各种角色来说都是必不可少的。
7凭据
26门课程

最受欢迎

当前趋势

最新发布

筛选依据

主题
必需的

语言
必需的

在整个课程(说明和评估)中使用的语言。

了解产品
必需的

通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。
获得行业领导者颁发的职业证书,展示您学到的专业知识。

级别
必需的

课程长度
必需的

字幕
必需的

教师
必需的

“brand loyalty” 的结果

  • 状态:免费试用

    您将获得的技能: 营销策略与技巧, 打造品牌, 营销, 媒体策划, 沟通, 营销预算, 品牌意识, 品牌忠诚度, 消费者行为, 品牌营销, 品牌战略, 品牌管理, 传播规划, 营销传播, 营销活动经理, 营销管理, 营销策划, 整合营销传播, 广告, 促销策略

  • 状态:新
    状态:免费试用

    您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising

  • 状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

  • 状态:预览

    您将获得的技能: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Psychology, Data-Driven Decision-Making, Governance, Thought Leadership, Storytelling, Culture, Customer Engagement, Innovation, Communication

  • 状态:免费试用

    IE Business School

    您将获得的技能: 打造品牌, 客户体验战略(CX), 客户参与, 产品生命周期管理, 设计与产品, 新产品开发, 竞争分析, 内部交流, 品牌意识, 员工参与, 品牌忠诚度, 增长战略, 产品管理, 投资组合管理, 品牌战略, 品牌管理, 产品规划, 产品战略, 市场份额

  • 状态:免费试用

    您将获得的技能: Hospitality Management, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour

是什么让您今天来到 Coursera?

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 营销策略与技巧, 进入市场战略, 打造品牌, 客户体验战略(CX), 客户洞察, 战略营销, 沟通策略, 消费者行为, 品牌战略, 价格谈判, 营销传播, 品牌意识, 品牌忠诚度, 营销

  • 状态:预览

    S.P. Jain Institute of Management and Research

    您将获得的技能: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

  • 状态:免费试用

    您将获得的技能: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Customer experience strategy (CX), Target Audience

是什么让您今天来到 Coursera?

主要合作伙伴

  • Kennesaw State University
  • IE Business School
  • Tecnológico de Monterrey
  • Alfaisal University | KLD
  • Google
  • S.P. Jain Institute of Management and Research
  • University of Maryland, College Park
  • University of Pennsylvania