Adobe Analytics 课程可以帮助您学习数据收集技术、报告生成、用户细分和转换跟踪。您可以掌握解析数据趋势、优化营销策略以及通过解析洞察提升用户体验的技能。许多课程都会介绍 Adobe Experience Cloud 和各种 Dashboard 等工具,展示如何有效地 Visualization 数据,并根据用户行为和营销活动绩效做出明智的决策。

您将获得的技能: Marketing Analytics, Dashboard, Marketing Effectiveness, Google Analytics, Pivot Tables And Charts, Spreadsheet Software, Content Performance Analysis, Web Analytics, Performance Analysis, Trend Analysis, Interactive Data Visualization, Marketing Planning, Marketing Channel, Campaign Management, Business Marketing, Analysis, Analytical Skills, Data Modeling, Data Science, Data Management
初级 · 课程 · 1-3 个月

您将获得的技能: Google Analytics, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Advertising Campaigns, Google Ads, Adobe Analytics, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
初级 · 专项课程 · 3-6 个月

您将获得的技能: Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Marketing Strategies, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
初级 · 专项课程 · 1-3 个月

Meta
您将获得的技能: 数据驱动决策, 数据分析, 营销分析, 营销策略, A/B 测试, 社交媒体活动, 在 Facebook 上, 数字广告, 广告, 市场营销, 演讲, 数据展示, 社交媒体营销, 关键绩效指标 (KPI), 活动管理, 目标受众, 品牌意识, 广告活动, 营销效果
初级 · 课程 · 1-3 个月

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Performance marketing, Digital Marketing, Data Presentation, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Planning, Dashboard, Project Schedules, Marketing Strategies, Marketing Budgets, Content Performance Analysis, Competitive Analysis, Timelines, Project Planning, Marketing Analytics, Marketing Effectiveness, Strategic Marketing, Business Intelligence, Performance Analysis, Project Estimation, Data Integration, Cost Benefit Analysis, Budget Management, Market Research, Search Engine Marketing
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Google Analytics, Web Analytics, Marketing Effectiveness, Marketing Analytics, Content Performance Analysis, Web Analytics and SEO, Looker (Software), Google Ads, Data Visualization, Data Visualization Software, Marketing Automation, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)
中级 · 专项课程 · 3-6 个月

Meta
您将获得的技能: 应用编程接口 (API), 数据驱动决策, 网络分析, 数据收集, 数据分析, 信息隐私, Google 分析, 客户数据管理, 营销分析, 个人身份信息, 广告, 数字营销, 市场数据, 市场营销, 数据整合, 应用程序接口网关
初级 · 课程 · 1-4 周

Meta
您将获得的技能: 客户洞察, 数据分析, 回归分析, 营销策略, 营销分析, 销售流程, A/B 测试, 预测, 营销预算, 投资回报, 营销渠道, 目标受众, 市场营销, 营销效果
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 客户洞察, 统计分析, 数据驱动决策, 资源分配, 回归分析, 消费者行为, 战略营销, 营销策略, 客户分析, A/B 测试, 营销分析, 营销预算, 投资回报, 预测分析, 品牌管理, 营销效果
初级 · 课程 · 1-3 个月

您将获得的技能: Excel Macros, Data Validation, Scatter Plots, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Regression Analysis, Excel Formulas, Histogram, Data Analysis, Data Integrity, Statistical Modeling, Descriptive Statistics, Data Visualization Software, Spreadsheet Software, Analytics, Statistical Analysis, Data Analysis Expressions (DAX), Statistical Methods, Automation
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: 生成式人工智能, 人工智能, 客户洞察, 个性化服务, 营销分析, 负责任的人工智能, 客户分析, 社交媒体活动, 数据伦理, Google 分析, 性能分析, ChatGPT, 营销自动化, 活动管理, OpenAI
中级 · 课程 · 1-4 周