Marketing decisions are only as strong as the data behind them. In this course, you'll build the analytical and technical skills to transform raw marketing data into clear, compelling insights that drive real business outcomes. Working across spreadsheets, business intelligence tools, and web analytics platforms, you'll learn to track user behavior, measure campaign performance, and visualize the full customer journey from first click to final conversion.
Advanced Marketing Analytics, Funnels, and Dashboarding
Advanced Marketing Analytics, Funnels, and Dashboarding
包含在 中
您将学到什么
Build interactive dashboards connecting GA4, CRM, and ad platforms.
Analyze conversion funnels to pinpoint drop-offs and hypothesize fixes.
Configure event tracking and evaluate marketing channel performance.
Visualize campaign trends and communicate insights to stakeholders.
您将获得的技能
- Campaign Management
- Data Modeling
- Business Marketing
- Marketing Planning
- Marketing Effectiveness
- Interactive Data Visualization
- Data Science
- Marketing Channel
- Data Management
- Analytical Skills
- Analysis
- Web Analytics
- Performance Analysis
- Marketing Analytics
- Spreadsheet Software
- Trend Analysis
- Pivot Tables And Charts
- Content Performance Analysis
您将学习的工具
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累 Data Analysis 领域的专业知识
本课程是 Market Research Analyst Professional Certificate 专业证书 专项课程的一部分
在注册此课程时，您还会同时注册此专业证书。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 通过 Coursera 获得可共享的职业证书
该课程共有9个模块
You will learn systematic funnel analysis techniques to identify conversion barriers and develop data-driven hypotheses about user behavior patterns.
涵盖的内容
2个视频1篇阅读材料2个作业
You will learn the technical skills to build comprehensive dashboards that integrate GA4, social media, and CRM data into unified business intelligence interfaces for strategic decision-making.
涵盖的内容
1个视频2篇阅读材料3个作业
You will learn the technical implementation of event tracking systems, focusing on GTM tag configuration for form submissions and external links, with systematic real-time validation processes to ensure data accuracy.
涵盖的内容
3个视频1篇阅读材料2个作业
You will learn systematic channel performance analysis using GA4 acquisition reports, attribution modeling, and strategic ranking methodologies to identify highest-converting marketing channels for data-driven budget allocation decisions.
涵盖的内容
4个视频1篇阅读材料3个作业
You will learn essential spreadsheet techniques to transform raw marketing campaign data into organized, analyzable formats using pivot tables and performance metrics calculations.
涵盖的内容
3个视频1篇阅读材料1个作业
You will learn the interpretation of time-series marketing data through line chart analysis, distinguishing between meaningful business signals and random fluctuations to inform strategic marketing decisions.
涵盖的内容
3个视频1篇阅读材料2个作业
You will learn the foundational skills of connecting marketing data sources to business intelligence platforms and creating interactive dashboard visualizations that reveal customer journey insights and conversion performance patterns.
涵盖的内容
3个视频1篇阅读材料1个作业
You will develop advanced analytical skills to transform dashboard data into strategic insights, systematically identify high-impact optimization opportunities, and create actionable improvement plans that drive measurable marketing performance enhancements.
涵盖的内容
3个视频2篇阅读材料2个作业
You will create a comprehensive marketing performance analysis by integrating conversion funnel analysis, multi-channel performance evaluation, campaign data analysis, and interactive dashboard creation. This project synthesizes skills from advanced marketing data analysis to produce actionable insights that drive campaign optimization decisions.
涵盖的内容
3篇阅读材料1个作业
获得职业证书
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