市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

National Taiwan University
您将获得的技能: 运筹学, 商业分析, 模型优化, 案例研究, 库存管理系统, 运营管理, 设施管理, 数学建模, Microsoft Excel, 线性代数, 投资组合管理, 应用数学, 日程安排, 工业工程, 业务建模
初级 · 课程 · 1-3 个月

您将获得的技能: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Research Reports, Business Research, Market Analysis, Report Writing, Business Strategy, Marketing, Strategic Thinking, Business Writing, Market Data, Strategic Decision-Making, Business Communication
初级 · 课程 · 1-4 周

Johns Hopkins University
您将获得的技能: Institutional Review Board (IRB), Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Experimentation, Neurology, Informed Consent, Market Research, Marketing, Analysis, Data Analysis
中级 · 课程 · 1-3 个月

IESE Business School
您将获得的技能: 沟通策略, 品牌管理, 战略营销, 数字营销, 营销策划, 营销策略, 品牌营销, 产品战略, 营销管理, 打造品牌, 产品规划, 目标市场, 目标受众, 客户分析, 战略传播, 价值主张, 营销策略与技巧, 品牌意识, 市场营销, 品牌战略
混合 · 课程 · 1-4 周

Creo Incubator
您将获得的技能: Competitive Analysis, Market Analysis, Market Opportunities, Market Research, Target Market, Market Intelligence, Business Strategy, Competitive Intelligence, Go To Market Strategy, Market Dynamics, Entrepreneurship, Focus Group, Business Metrics, Return On Investment, Interviewing Skills
中级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 研究报告, 社交媒体营销, 数据可视化, 商业研究, 数据综合, 数字营销, 数字广告, 讲故事, 数据分析, 演讲, 数据展示, 数据驱动决策, 数据故事, 社交媒体活动, 目标受众, 营销效果, 客户洞察, 市场研究, 广告, 营销传播
中级 · 课程 · 1-4 周

您将获得的技能: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Social Media Analytics, Communication Planning, Marketing Effectiveness, Marketing Analytics, Data-Driven Marketing, Social Media, Content Performance Analysis, Marketing Strategies, Marketing, Web Presence, Target Audience, Research
初级 · 指导项目 · 不超过 2 小时

Queen Mary University of London
您将获得的技能: 营销分析, 数字品牌战略, 内容性能分析, 统计分析, 数据分析, 定量研究, 探索性数据分析, 分析, 回归分析, 逻辑回归, 数字分析, 数据质量, 概率与统计, 统计方法, 投资回报, 市场研究, 相关性分析
初级 · 课程 · 1-4 周

您将获得的技能: User Research, User Feedback, Project Scoping, Data Presentation, Analysis, Mobile Banking, Data Collection
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Conversion Funnel Analysis, Marketing Analytics, Data-Driven Marketing, Web Analytics, Digital Analysis, Marketing Effectiveness, Customer Analysis, Marketing Automation, Customer Insights, Correlation Analysis, Statistical Methods, Statistical Analysis, Web Analytics and SEO, System Monitoring, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Data Validation, Verification And Validation
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Market Analysis, Sales Management, Customer Insights, Data-Driven Decision-Making, Customer Service, Predictive Analytics, Consumer Behaviour, Case Studies, Predictive Modeling, R Programming, Performance Metric
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Surveys, Survey Creation, Customer Insights, Data-Driven Marketing, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Target Market, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Spreadsheet Software, Data Capture
初级 · 课程 · 1-4 周