Marketing Strategy and Techniques

营销战略与技巧包括企业为吸引和吸引客户、推广产品和服务以及实现各种业务目标而采用的方法和计划。Coursera 的 "营销战略与技巧 "目录向您传授营销战略、客户行为、市场细分和品牌定位的基本要素。您将学习如何设计全面的营销计划、如何利用数字营销技术、如何进行 SWOT 分析以及如何利用各种营销工具有效地接触目标受众。课程还深入探讨了内容营销、社交媒体战略、SEO、SEM 和电子邮件营销等方面的细微差别。无论您是有抱负的营销人员、小企业主,还是仅仅对了解营销动态感兴趣,这些知识都将帮助您推动业务增长和客户参与。
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浏览市场营销战略课程目录

  • 状态:免费

    您将获得的技能: Target Market, Marketing Planning, Marketing, Sales Process, Marketing Effectiveness, Marketing Strategy and Techniques, Marketing Analytics, Sales Strategy, Branding, Digital Marketing, Sales, Revenue Management, Business Metrics

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Business Strategy, Business Management, Finance, Business, People Management, Corporate Finance, Organizational Structure, Financial Management, Organizational Strategy, Leadership and Management, Marketing, Marketing Strategy and Techniques, Go To Market Strategy, Branding, Decision Making

  • 状态:免费试用

    您将获得的技能: Value Propositions, Strategic Marketing, Product Marketing, Marketing, Marketing Planning, Marketing Strategy and Techniques, Target Market, Brand Strategy, Market Analysis, Consumer Behaviour, Competitive Analysis

  • 状态:预览

    您将获得的技能: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: 改善客户体验, 打造品牌, 营销策略与技巧, 角色开发, 价值主张, 客户参与, 社交媒体战略, 电子商务, 体验设计, 目标受众, 客户获取管理, 品牌管理, 营销, 移动银行, 社交媒体, 数字化营销

  • 您将获得的技能: Strategic Marketing, Product Management, Market Analysis, Market Opportunities, Competitive Analysis, Marketing Strategy and Techniques, Business Strategy, Target Market, Customer Analysis, Product Lifecycle Management

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour

  • 状态:免费试用

    您将获得的技能: Digital Advertising, Marketing, MarTech, Sales, Social Media, Marketing Strategy and Techniques, Digital Marketing, Real Time Data, Promotional Strategies, E-Commerce, Emerging Technologies, Customer Relationship Building

  • 状态:免费试用

    您将获得的技能: Value Propositions, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Digital Media Strategy, Web Analytics and SEO, Business Modeling, Marketing Strategy and Techniques, Business Strategy, Market Analysis, Content Marketing, Paid media, Digital Marketing, Email Marketing, Google Ads, Video Production

  • 状态:免费试用

    您将获得的技能: Target Audience, Social Media Marketing, Social Media, Smart Goals, Social Media Strategy, Social Media Management, Key Performance Indicators (KPIs), Marketing, Instagram, Facebook, Marketing Strategy and Techniques, Marketing Channel, Digital Marketing, Policy Development

  • 状态:免费试用

    您将获得的技能: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour

是什么让您今天来到 Coursera?

主要合作伙伴

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