市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。
University of Illinois Urbana-Champaign
您将获得的技能: 留住客户, 客户洞察, 营销分析, AI 个性化服务, 客户分析, 高级分析, 营销策略与技巧, 机器学习, 社交网络分析, 营销, 预测分析, 预测建模, 数据分析, 生成式人工智能, 市场分析, 营销效果, 分析, 数据伦理, 文本挖掘, 数字化营销
攻读学位
中级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Planning, Marketing Channel, Value Propositions, Social Media Marketing, Marketing Strategies, Business Strategy, Business
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: 内容创作, 跨职能合作, 团队建设, 数据驱动的决策制定, 生成式 AI 代理, 创新, 沟通策略, 市场运营, 团队管理, 项目管理, 营销管理, 领导力培养
中级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies
攻读学位
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 客户洞察, 营销策略, 数据科学, 品牌战略, 营销分析, 数据驱动的决策制定, 业务领导, 广告, 企业战略, 营销, 数字化转型, 数据分析, 分析, 资源分配, 组织变革, 客户体验战略(CX), 消费者行为
混合 · 课程 · 1-4 周

IE Business School
您将获得的技能: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising, Integrated Marketing Communications, Media Planning, Price Negotiation, Sales Strategy
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: 内容创作, 社交媒体战略, Facebook, 社交媒体营销, 社交媒体管理, Instagram, 绩效衡量, 目标受众, 品牌意识, 网络分析, 广告活动, 社交媒体活动, 数字广告
初级 · 课程 · 1-4 周