Search Engine Optimization

搜索引擎优化(SEO)是一种数字营销策略,侧重于提高网站在搜索引擎结果页面中的可见度,以增加流量并吸引潜在客户。Coursera 的 SEO 目录向您传授成功 SEO 背后的原理和技术。您将学习如何进行关键词研究、针对搜索引擎优化网站结构和内容、实施链接建设策略,并了解 SEO 在数字营销中的作用。您还将深入学习用于监控网站性能和做出数据驱动决策的分析工具。通过掌握 SEO,您将有能力提高网站的知名度,接触到更广泛的受众,并增强您的营销技能。
22凭据
62门课程

相关角色

获得晋升所需的知识和技能。

  • 此角色有 US$53,900 工资中位数¹.

    描述:

    A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.

    此角色有 US$53,900 工资中位数¹.

    提供方

    Adobe_logo
  • 此角色有 US$67,968 工资中位数¹.

    描述:

    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    此角色有 US$67,968 工资中位数¹.

    提供方

    Google_logo
    Meta_logo
    IBM_logo

最受欢迎

当前趋势

最新发布

筛选依据

主题
必需的

语言
必需的

在整个课程(说明和评估)中使用的语言。

了解产品
必需的

通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。
获得行业领导者颁发的职业证书,展示您学到的专业知识。

级别
必需的

课程长度
必需的

字幕
必需的

教师
必需的

“search engine optimization” 的结果

  • 状态:新
    状态:预览

    您将获得的技能: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights

  • 状态:免费试用

    您将获得的技能: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Social Media Marketing, Marketing Analytics, Marketing Strategies, Lead Generation, Customer Acquisition Management, Content Marketing

  • 状态:新
    状态:免费试用

    您将获得的技能: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Business Strategies, Email Marketing, Social Media Marketing, Interviewing Skills, Search Engine Optimization

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Social Media Content, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Key Performance Indicators (KPIs), Social Network Analysis, Facebook

  • 状态:免费试用

    您将获得的技能: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

  • 状态:免费试用

    O.P. Jindal Global University

    您将获得的技能: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies

  • 状态:免费试用

    您将获得的技能: Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Online Advertising, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Email Automation, Marketing, E-Commerce

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: A/B 测试, 搜索引擎优化, Google 广告, 自动化, 付费媒体, 关键绩效指标 (KPI), 在线广告, 营销自动化, 网络分析和 SEO, 搜索引擎营销, 数字广告, 广告, 关键词研究, 投标, 点击付费广告, 消费者行为, 分析, 广告活动, 情境广告

  • 状态:免费试用

    您将获得的技能: AI 个性化服务, 客户体验战略(CX), 搜索引擎优化, 跨渠道营销, 用户关系管理, 内容营销, 个性化服务, 社交媒体营销, 网络分析和 SEO, 营销自动化, 推动参与, 搜索引擎营销, 营销活动经理, 社交媒体战略, 营销策划, 数字化营销, 品牌管理, 社交媒体, 数字媒体战略, 营销策略与技巧

  • 状态:预览

    Universidade de São Paulo

    您将获得的技能: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

  • 状态:预览

    您将获得的技能: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)

  • 状态:免费试用

    Simplilearn

    您将获得的技能: HubSpot CRM, Customer Relationship Management, Marketing Automation, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Web Analytics, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Advertising

是什么让您今天来到 Coursera?

主要合作伙伴

  • Simplilearn
  • Google
  • IBM
  • Tecnológico de Monterrey
  • University of California, Davis
  • Skillshare
  • Starweaver
  • University of California, Irvine