市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy
初级 · 专项课程 · 1-3 个月

Vanderbilt University
您将获得的技能: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI, LLM Application, Productivity, AI Personalization, AI Enablement, OpenAI, Artificial Intelligence, Large Language Modeling, Anthropic Claude, Expense Management, Productivity Software, Creativity, Verification And Validation, Communication, Planning, Marketing
初级 · 专项课程 · 3-6 个月

您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, Web Content, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
中级 · 专项课程 · 1-3 个月

IESE Business School
您将获得的技能: 收益表, 财务管理, 战略营销, 打造品牌, 价值主张, 财务分析, 财务敏锐性, 领导力培养, 营销策略, 跨文化能力, 管理团队, 冲突管理, 金融, 会计, 商业分析, 营销, 财务数据, 金融报表, 财务报表分析
初级 · 专项课程 · 3-6 个月

您将获得的技能: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Marketing Psychology, Collaborative Software, AI Enablement, ChatGPT, Online Advertising, MarTech, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
中级 · 专项课程 · 1-3 个月

University of California, Davis
您将获得的技能: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization
中级 · 课程 · 1-4 周

Arizona State University
您将获得的技能: 商务写作, 促销策略, 业务沟通, 会议促进, 电话技能, 广告, 销售演示, 营销策划, 营销材料, 营销, 业务规划, 英语, 商业营销, 商务信函, 销售技巧, 谈判, 管理报告, 集思广益, 营销传播, 采购
中级 · 专项课程 · 3-6 个月

Board Infinity
您将获得的技能: Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Planning, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Presentations, Dashboard, Performance Reporting, Data Quality
初级 · 课程 · 1-4 周

Università Bocconi
您将获得的技能: 竞争分析, 消费者行为, 价值主张, 企业战略, 市场动态, 产品质量(QA/QC), 增长战略, 酒店管理, 品牌管理, 餐厅管理, 营销, 餐饮, 全球营销
混合 · 课程 · 1-3 个月

您将获得的技能: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Automation, Marketing Analytics, Return On Investment, Google Ads, Marketing Effectiveness, Marketing Strategies, Content Management Systems, WordPress, Facebook, Hypertext Markup Language (HTML), Software Installation
中级 · 课程 · 1-4 周