品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Skillshare
您将获得的技能: Logo Design, Packaging and Labeling, Adobe Illustrator, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Storytelling, Branding, Color Theory, Product Design, Typography, Design Strategies, Social Media, Graphic Design, Layout Design, Animations, Design Software, Graphic and Visual Design Software
初级 · 专项课程 · 3-6 个月

Johns Hopkins University
您将获得的技能: 冲突管理, 团队建设, 业务沟通, 领导力研究, 积极倾听, 决策, 建立关系, 战略思维, 沟通, 影响, 商业道德, 团队管理, 项目管理, 组织战略, 员工辅导, 培训, 领导与管理
混合 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Campaign Management, LinkedIn, Social Media Campaigns, Content Creation, Facebook, Social Media, Social Media Marketing, Target Audience, Social Media Content, Online Advertising, Performance marketing, Advertising, Pinterest, Advertising Campaigns, Social Media Strategy, Paid media, Instagram, Branding, Social Media Management, Digital Advertising
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: 负责任的人工智能, 营销分析, 品牌战略, Prompt Engineering, 生成式人工智能, 数据伦理, 内容创作, 品牌管理, 品牌意识, 内容营销, 数据分析, AI 个性化服务, 分析
中级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 营销策略, 打造品牌, 数据驱动的决策制定, 战略决策, 营销, 战略营销, 营销渠道, 消费者行为, 产品管理, 案例研究, 进入市场战略, 产品营销, 品牌管理, 营销传播
中级 · 课程 · 1-3 个月

您将获得的技能: Quality Management, Project Management Life Cycle, Project Closure, Project Management, Continuous Improvement Process, Process Improvement, Project Controls, Quality Assessment, Team Management, Data-Driven Decision-Making, Project Documentation, Stakeholder Communications, Risk Management, Technical Communication, Meeting Facilitation, Strategic Thinking
初级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 营销策略, 社交媒体, 同行评审, 社交媒体战略, 关键绩效指标 (KPI), ChatGPT, 数字化营销, 战略营销, 营销, 整合营销传播, 营销预算, 实时数据, 内容营销, 社交媒体内容, 数字化转型, 博客, 社交媒体营销, 营销效果, 分析, 目标受众
初级 · 专项课程 · 3-6 个月

您将获得的技能: User Experience, User Experience Design, UI/UX Research, Usability Testing, User Research, UI/UX Strategy, A/B Testing, Design Research, Prioritization, Data Literacy, Usability, Product Improvement, Process Design, Business Priorities, Kanban Principles, Product Testing, Business Research, Creative Design, Statistical Hypothesis Testing, Business Strategy
中级 · 课程 · 1-3 个月

Logical Operations
您将获得的技能: Sales Territory Management, B2B Sales, Closing (Sales), Sales Process, Sales Training, Sales, Enterprise Sales, Sales Development, Negotiation, General Sales Practices, Sales Strategy, Advertising Sales, Phone Sales, Inside Sales, Regional Sales, Sales Prospecting, Sales Presentations, Price Negotiation, Sales Enablement, Prospecting and Qualification
混合 · 课程 · 1-3 个月

您将获得的技能: Requirements Analysis, Milestones (Project Management), Stakeholder Management, Performance Reporting, Project Management, Negotiation, Quality Management, Project Scoping, Project Documentation, Project Planning, Interviewing Skills, Communication, Problem Solving
初级 · 课程 · 1-4 周

IBM
您将获得的技能: 产品战略, 产品路线图, 负责任的人工智能, ChatGPT, 生成式人工智能, 产品开发, Agile 方法论, 产品规划, 产品管理, 新产品开发, 产品测试, 产品生命周期管理, 测试计划, 可用性测试, 敏捷软件开发, Kanban 原则, 创新, AI 产品战略, 管理团队, 注册
初级 · 专业证书 · 3-6 个月

University of Minnesota
您将获得的技能: 性能审查, 员工队伍规划, 人力资源管理与规划, 补偿分析, 全周期招聘, 建设性反馈, 绩效管理, 薪酬管理, 人才招聘, 人力资本, 绩效考核, 员工入职, 招聘, 人力资源, 薪酬战略, 人员管理, 员工绩效管理, 人力资源战略, 薪酬与福利, 招聘策略
初级 · 专项课程 · 3-6 个月