品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

您将获得的技能: Brand Strategy, Willingness To Learn, Leadership Development, Innovation, Leadership, Creative Thinking, Organizational Leadership, Risk Management, Business Transformation, Adaptability, Strategic Leadership, Emotional Intelligence, Growth Mindedness, Self-Awareness, Professional Development, Storytelling, Personal Development, Executive Presence, Change Management, Decision Making
初级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Content Creation
中级 · 专项课程 · 1-3 个月

Digital Marketing Institute
您将获得的技能: 营销策略, 社交媒体战略, 社交媒体, 社交媒体活动, 数字广告, 营销, 数字化营销, Instagram, B2B 销售, Facebook, 数字内容, 社交媒体管理, 品牌意识, LinkedIn, 网络分析, 社交媒体营销, 数字媒体战略, 广告活动, 内容营销, 目标受众
初级 · 专项课程 · 3-6 个月

您将获得的技能: Content Performance Analysis, Content Strategy, Stakeholder Communications, User Experience, UI/UX Strategy, User Research, User Interface and User Experience (UI/UX) Design, Test Planning, Data-Driven Decision-Making, Web Analytics, Competitive Analysis, Writing, Editing, Quality Assessment
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 社交媒体, 同行评审, 社交媒体战略, 关键绩效指标 (KPI), ChatGPT, 数字化营销, 战略营销, 营销, 整合营销传播, 营销预算, 实时数据, 内容营销, 社交媒体内容, 数字化转型, 博客, 社交媒体营销, 营销效果, 分析, 目标受众
初级 · 专项课程 · 3-6 个月

Yale University
您将获得的技能: 战略决策, 合同谈判, 冲突管理, 说服沟通, 影响, 建立关系, 沟通, 调解, 协作, 谈判, 博弈论, 管理团队
混合 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 社交媒体, Google Analytics(分析), 营销, 生成式人工智能, 用户体验, 数字化营销, 信息架构, 搜索引擎优化, 关键词研究, 内容战略, 网络分析和 SEO
中级 · 课程 · 1-4 周

Airbus Beyond
您将获得的技能: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supplier Performance Management, Negotiation, Contract Negotiation, Process Optimization, Value Propositions, Risk Management, Market Research, Market Analysis
初级 · 课程 · 1-3 个月

您将获得的技能: Product Management, Go To Market Strategy, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, UI/UX Strategy, Product Roadmaps, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Marketing Analytics, Product Testing, Sprint Planning, A/B Testing, Driving engagement, Agile Methodology, Stakeholder Management
中级 · 课程 · 1-3 个月

Logical Operations
您将获得的技能: Sales Territory Management, B2B Sales, Closing (Sales), Sales Process, Sales Training, Sales, Enterprise Sales, Sales Development, Negotiation, General Sales Practices, Sales Strategy, Advertising Sales, Phone Sales, Inside Sales, Regional Sales, Sales Prospecting, Sales Presentations, Price Negotiation, Sales Enablement, Prospecting and Qualification
混合 · 课程 · 1-3 个月

Amazon Web Services
您将获得的技能: AWS CloudFormation, CI/CD, 云计算管理, 云计算架构, 解决问题, 亚马逊 DynamoDB, Prompt Engineering, 数据管理, 专业网络, AWS 身份和访问管理 (IAM), 生成式人工智能, 亚马逊网络服务, 团队合作, 软件架构, 云计算, 大型语言模型, 基础设施即代码(IaC), 摘录, 亚马逊云观察, 软件开发生命周期
攻读学位
初级 · 专业证书 · 3-6 个月