营销战略课程可以帮助您学习客户细分、品牌定位、竞争分析和活动策划。您可以掌握数据解读、数字营销战术和内容创作策略方面的技能。许多课程都会介绍 Google Analytics、社交媒体管理平台和电子邮件营销软件等工具,展示这些资源如何增强您的营销工作并有效跟踪绩效。

IE Business School
您将获得的技能: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Market Analysis, Strategic Marketing, Target Market, Value Propositions, Product Marketing, Market Data
初级 · 专项课程 · 3-6 个月

University of London
您将获得的技能: 市场机遇, 资源分配, 企业战略, 分析, 兼并与收购, 组织结构, 增长战略, 商业估值, 新业务开发, 战略决策
初级 · 课程 · 1-4 周

您将获得的技能: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Marketing Strategies, Strategic Marketing, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy
混合 · 课程 · 1-4 周

IE Business School
您将获得的技能: 损益(P&L)管理, 营销分析, 品牌战略, 规划, 进入市场战略, 竞争分析, 营销策划, 营销策略与技巧, 目标市场, 产品营销, 市场分析, 业务规划, 营销预算, 营销策略, 案例研究
混合 · 课程 · 1-4 周

IE Business School
您将获得的技能: 研究方法, 决策, 商业研究, 市场调查, 商业营销, 数据分析, 焦点小组, 创建调查, 实验, 客户分析, 市场分析, 研究设计, 消费者行为, 调查, 研究报告, 营销策略
初级 · 课程 · 1-4 周

您将获得的技能: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis
混合 · 课程 · 1-4 周

您将获得的技能: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis
中级 · 专项课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 数据驱动的决策制定, 人工智能, 增强现实, 营销分析, 新兴技术, 客户体验战略(CX), 数字化营销, 个性化服务, 整合营销传播, 营销策略与技巧, 数字媒体战略, 营销渠道, 消费者行为, 战略传播, 社交媒体, 营销传播, 数据伦理
攻读学位
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 回归分析, 数据驱动的决策制定, A/B 测试, 统计分析, 资源分配, 营销分析, 战略营销, 投资回报, 客户洞察, 预测分析, 消费者行为, 广告活动, 品牌管理, 营销, 营销策略, 营销效果
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing
混合 · 课程 · 1-3 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct
初级 · 课程 · 1-4 周