整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

您将获得的技能: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Marketing Automation, Marketing Analytics, Newsletters, Marketing Psychology, Digital Marketing, A/B Testing, Customer Relationship Management, UI/UX Strategy
初级 · 专项课程 · 1-3 个月

Illinois Tech
您将获得的技能: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
中级 · 课程 · 1-3 个月

Starweaver
您将获得的技能: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Storytelling, Emotional Intelligence, Sales, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications
中级 · 专项课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 打造品牌, 营销分析, 进入市场战略, 价值主张, 促销策略, 营销策划, 产品规划, 客户洞察, 营销策略与技巧, 消费者行为, 市场分析, 品牌管理, 目标市场, 营销
攻读学位
初级 · 课程 · 1-3 个月
Tecnológico de Monterrey
您将获得的技能: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Social Media Management, Media Strategy, Content Marketing, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Marketing Strategies, Target Audience, LinkedIn, Marketing, Facebook, Social Network Analysis
中级 · 专项课程 · 3-6 个月

您将获得的技能: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business
初级 · 专项课程 · 1-3 个月

University of California, Irvine
您将获得的技能: Internal Communications, Corporate Communications, Employee Engagement, Diversity Equity and Inclusion Initiatives, Strategic Communication, Crisis Management, Drive Engagement, Business Communication, Workplace inclusivity, Organizational Change, Communication Strategies, Leadership, Culture
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: 文化, 市场机遇, 人力资源, 沟通策略, 组织战略, 组织结构, 商业营销, 跨文化能力, 人力资源管理与规划, 文化多样性, 管理培训与发展, 目标市场, B2B 销售, 全球营销, 营销策略
初级 · 课程 · 1-3 个月
IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Supply Chain Planning
初级 · 专项课程 · 3-6 个月
University of Pennsylvania
您将获得的技能: 品牌战略, 营销分析, 客户体验战略(CX), 进入市场战略, 打造品牌, 战略营销, 客户洞察, 营销策略与技巧, 消费者行为, 目标市场, 营销, 营销传播
混合 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations
初级 · 课程 · 1-4 周