Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
Think Outside the Inbox: Email Marketing
顶尖授课教师
243,464 人已注册
包含在 
中
您将学到什么
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
您将获得的技能
- Digital Marketing
- Campaign Management
- Goal Setting
- Customer Retention
- Marketing Analytics
- HubSpot CRM
- Copywriting
- Email Marketing
- Newsletters
- Smart Goals
- Marketing Automation
- Promotional Strategies
- Data Ethics
- Email Automation
- Personally Identifiable Information
- A/B Testing
- Marketing Strategy and Techniques
- Key Performance Indicators (KPIs)
要了解的详细信息
添加到您的领英档案
25 项作业
了解顶级公司的员工如何掌握热门技能
积累 Marketing 领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 通过 Google 获得可共享的职业证书
该课程共有5个模块
You will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals. To wrap up module 1, you’ll learn best practices in email marketing and how to apply them.
涵盖的内容
10个视频6篇阅读材料3个作业1个插件
You will examine the most common types of marketing emails. First, you’ll learn about emails that greet customers, like acquisition emails and welcome emails. Next, you’ll learn about emails that entice subscribers, such as newsletters and promotional emails. You’ll focus on emails that keep customers, known as retention emails. Then, you’ll explore how to craft catchy email copy, write sample subject lines, and create preview text for marketing emails.
涵盖的内容
7个视频5篇阅读材料5个作业1个插件
You will learn about useful tools for email marketing. You’ll determine how to create and segment email lists. You’ll also learn how to write effective emails that engage with customers. After that, you'll explore email marketing tools like HubSpot and Mailchimp and learn how they work. Then, you’ll explore crisis management and how to correct mistakes in email marketing.
涵盖的内容
8个视频11篇阅读材料7个作业1个插件
You will learn about the key metrics in email marketing, such as open rate, click-through rate, unsubscribe rate, complaint rate, conversion rate, bounce rate, and more. You’ll examine how to measure, track, and analyze email campaign results. Then, you’ll learn how to effectively present email campaign results to stakeholders by creating an email marketing campaign report.
涵盖的内容
9个视频5篇阅读材料4个作业
You will create, manage, track, and complete a mock email marketing campaign. You’ll be given a fictional business to build the email campaign around, and you’ll employ all the strategies, tools, and tricks you’ve learned during this course to complete the campaign. First, you’ll set SMART goals for your campaign. Then, you’ll segment your email list and complete an email series. Finally, you’ll complete the campaign and end the course by analyzing the results of the campaign and presenting them to stakeholders.
涵盖的内容
4个视频11篇阅读材料6个作业1个插件
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
提供方
从 Marketing 浏览更多内容
状态：免费试用Simplilearn
状态：免费试用
状态：免费试用
人们为什么选择 Coursera 来帮助自己实现职业发展
学生评论
2,788 条评论
- 5 stars
84.04%
- 4 stars
12.08%
- 3 stars
2.18%
- 2 stars
0.82%
- 1 star
0.86%
显示 3/2788 个
已于 May 15, 2023审阅
Email marketing is wonder way to Increase sales, awareness and educate about your Product. In this Google course i learn this art of send emailing and engaging audience with brand and products
已于 Oct 10, 2023审阅
Great beginner course for those looking to learn digital marketing and email marketing. You will learn the fundamentals and get working knowledge of email marketing. I recommend this course.
已于 Jun 12, 2023审阅
The program provided an in-depth analysis of the Email Marketing course. It explained every hidden trick to prosper in this aspect of Digital Marketing. I learned a lot from all of the materials.
常见问题
Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
Digital marketing and e-commerce specialists perform a variety of tasks related to advertising and selling online. Different companies define these roles in various ways, but there is often overlap between them. Some common responsibilities include planning and creating ads and other content for websites, social media, and email; optimizing content for search engines; analyzing data to gain marketing insights; managing online stores; and creating and updating product listings.
During the pandemic, hiring for digital marketing and e-commerce related jobs boomed as more businesses moved online—between February and April 2020, e-commerce grew more than it had in the previous decade. Research shows that there were 40,000+ digital marketing and e-commerce job openings in the past 12 months in the U.S., and the number of available roles is projected to grow in the coming years. The rise of automation, machine learning, and new technologies in e-commerce and digital marketing means candidates will be expected to demonstrate knowledge in the use of digital technologies, which is currently a skills gap that leaves roles unfilled. People can prepare for jobs in these fields through this new entry-level Google Career Certificate.
更多问题
提供助学金，