营销战略课程可以帮助您学习客户细分、品牌定位、竞争分析和活动策划。您可以掌握数据解读、数字营销战术和内容创作策略方面的技能。许多课程都会介绍 Google Analytics、社交媒体管理平台和电子邮件营销软件等工具,展示这些资源如何增强您的营销工作并有效跟踪绩效。

Digital Marketing Institute
您将获得的技能: 社交媒体战略, Facebook, 数字广告, 目标受众, 社交媒体营销, Instagram, 品牌意识, 内容创作, 网络分析, 广告活动, 社交媒体管理, 绩效衡量, 社交媒体活动
初级 · 课程 · 1-4 周

您将获得的技能: Innovation, Ideation, New Product Development, Business Strategies, New Business Development, Business Strategy, Brainstorming, Product Development, Business Solutions, Entrepreneurship, Resource Management, Business Transformation, Market Opportunities, Business Research, Prioritization, Critical Thinking
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Unstructured Data, Applied Machine Learning, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Data Analysis, Model Evaluation, Transfer Learning, Predictive Modeling, Semantic Web, JSON, Statistical Methods, Data Manipulation
攻读学位
初级 · 专项课程 · 3-6 个月

您将获得的技能: Strategic Decision-Making, Corporate Strategy, Business Strategies, Business Strategy, Business Ethics, Strategic Planning, Growth Strategies, Strategic Thinking, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Business Planning, Operational Efficiency, Business Process Reengineering, Organizational Effectiveness, Operational Analysis, Corporate Sustainability, Competitive Analysis, Market Share, Portfolio Management
混合 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 创新, 企业战略, 改善客户体验, 消费者行为, 营销, 营销渠道, 营销策略, 案例研究, MarTech, 业务转型, 全球营销, 数字化转型, 营销管理, 数字化营销
攻读学位
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Management, Merchandising
初级 · 专项课程 · 3-6 个月

Yonsei University
您将获得的技能: 消费者行为, 竞争分析, 创新, 企业战略, 营销, 变革管理, 营销策略, 案例研究, 市场分析, 产品开发, 全球营销, 品牌管理
混合 · 课程 · 1-4 周

您将获得的技能: Technology Strategies, IT Management, Operational Efficiency, Contract Management, Information Technology, Business Transformation, Digital Transformation, Enterprise Architecture, Risk Management, Governance, Operational Analysis, Service Management, Technology Solutions, Business Strategy, Compliance Management, Service Design, Strategic Planning
中级 · 课程 · 1-3 个月
Tecnológico de Monterrey
您将获得的技能: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Content Marketing, Plan Execution, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, Performance Measurement, Active Listening, Target Audience, Drive Engagement, Content Strategy, LinkedIn, Facebook, Campaign Management
中级 · 专项课程 · 3-6 个月

您将获得的技能: Retail Store Operations, Competitive Analysis, Business Strategy, Organizational Strategy, Strategic Thinking, Market Analysis, Organizational Structure, Case Studies, Business Strategies, Strategic Planning, Sustainable Business, Market Share, Customer Analysis, Organizational Development, Talent Management, Strategic Decision-Making, Intellectual Property, Financial Analysis
混合 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Keyword Research, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Online Advertising, Digital Advertising, A/B Testing, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
中级 · 课程 · 1-4 周

HEC Paris
您将获得的技能: 创造力, 招聘, 企业战略, 创业, 创新, 商业开发, 筹资和众包, 团队建设, 人力资源, 自我意识, 现金管理, 业务规划, 财务分析, B2B 销售, 销售, 构思, 全球营销
初级 · 课程 · 1-4 周