客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。
University of Illinois Urbana-Champaign
您将获得的技能: 营销策略, 电子商务, 营销, 数字广告, 数字化营销, 产品开发, 消费者行为, 营销策划, 创新, 客户参与, 数字化转型, 产品推广, MarTech
攻读学位
初级 · 课程 · 1-4 周

ESSEC Business School
您将获得的技能: 客户洞察, 预测建模, 客户分析, 数据驱动的决策制定, 营销分析, 目标市场, 商业分析, 统计建模, 统计分析, R 语言程序设计(中文版), 数据分析软件, 统计方法, 商业营销, 用户关系管理
混合 · 课程 · 1-3 个月

Board Infinity
您将获得的技能: Customer Analysis, Campaign Management, Digital Advertising
初级 · 课程 · 1-4 周

您将获得的技能: Sales Process, Sales Pipelines, Personal Development, Sales Operations, Sales Management, Professional Development, Sales Training, Sales, Account Management, Sales Strategy, Mentorship, Process Optimization, Employee Coaching, Forecasting, Self-Awareness, Customer Engagement, Customer Relationship Building, Stress Management, Customer Relationship Management (CRM) Software, Customer Relationship Management
初级 · 课程 · 1-4 周

IBM
您将获得的技能: 人工智能, 团队建设, 负责任的人工智能, 商业化, 利益攸关方沟通, Prompt Engineering, 创造力, 产品生命周期管理, 产品管理, ChatGPT, 生成式人工智能, 原型设计, 改善客户体验, 提示模式, 人工智能和机器学习(AI/ML), LLM 申请, Google 双子座, 投资回报, AI 产品战略, 技术产品管理
中级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 数据叙事, 营销分析, 战略传播, 营销管理, 营销活动经理, 搜索引擎营销, 商业分析, 客户体验战略(CX), 营销, 数字化营销, 网络分析, 内容营销, 关键词研究, 数字媒体战略, 数据分析, 案例研究, 数据可视化, 电子邮件营销, 营销传播, 分析
初级 · 专项课程 · 3-6 个月

您将获得的技能: Quality Management, Project Management Life Cycle, Project Closure, Project Management, Continuous Improvement Process, Process Improvement, Project Controls, Quality Assessment, Team Management, Data-Driven Decision-Making, Project Documentation, Stakeholder Communications, Risk Management, Technical Communication, Meeting Facilitation, Strategic Thinking
初级 · 课程 · 1-3 个月

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)
混合 · 课程 · 1-4 周

您将获得的技能: Application Performance Management, Distributed Denial-Of-Service (DDoS) Attacks, Google Cloud Platform, Cloud Infrastructure, Load Balancing, System Monitoring, Prompt Engineering, Kubernetes, Network Performance Management, Network Monitoring, Firewall, Cloud Computing Architecture, Containerization, Virtual Networking, Network Architecture, Network Planning And Design, Network Security, Cloud Storage, Network Routing, Virtual Private Networks (VPN)
中级 · 专业证书 · 3-6 个月

您将获得的技能: Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Web Analytics and SEO, Product Strategy, Merchandising, Marketing Automation, Order Management, Order Fulfillment, Branding, International Relations, Business Management
中级 · 课程 · 1-4 周

Meta
您将获得的技能: 社交媒体战略, 社交媒体活动, 打造品牌, 内容性能分析, 客户参与, 内容创作, Facebook, 社交媒体管理, Instagram, 品牌管理, 内容营销, 内容管理, 社交媒体营销, 内容战略
初级 · 课程 · 1-4 周