公共关系课程可以帮助你学习媒体关系、危机公关、品牌管理和战略信息传递。你可以培养受众分析、内容创作和有效讲故事的技能。许多课程都会介绍一些工具,如新闻发布软件、社交媒体管理平台和解析工具,这些都有助于衡量活动的成功与否,并与不同的受众互动。

Meta
您将获得的技能: 在线广告, 营销分析, 数字化营销, 营销预算, 社交媒体管理, 性能分析, 目标受众, 社交媒体活动, 关键绩效指标 (KPI), 智能目标, 付费媒体, 品牌管理, 营销, 营销效果, 社交媒体营销, Instagram, 内容创作, 社交媒体, 社交媒体战略, 营销活动经理
攻读学位
初级 · 专业证书 · 3-6 个月

您将获得的技能: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
攻读学位
初级 · 专业证书 · 3-6 个月

University of California, Irvine
您将获得的技能: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion
初级 · 专项课程 · 1-3 个月

Macquarie University
您将获得的技能: 管理团队, 叙事, 促进讨论, 人际沟通, 高管风采, 沟通策略, 语言交流技能, 积极倾听, 沟通, 利益攸关方沟通, 团队领导, 影响, 战略传播, 公开演讲, 说服沟通, 会议促进
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Multimedia
中级 · 指导项目 · 不超过 2 小时

Microsoft
您将获得的技能: Media Relations, Internal Communications, Crisis Management, Communication Planning, Corporate Communications, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI Product Strategy, Real Time Data, Stakeholder Analysis
初级 · 课程 · 1-3 个月

IESE Business School
您将获得的技能: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications
初级 · 专项课程 · 1-3 个月

University of Michigan
您将获得的技能: 数据可视化软件, 数据分析, 绘图(图形), 统计可视化, Ggplot2, 计划评估, 探索性数据分析, 调查, 数据伦理, 统计方法, R(软件), 分析技能, 公共政策, 统计分析, 数据可视化, R 语言程序设计(中文版), 数据展示, 政策分析, Tidyverse(R 软件包), 案例研究
中级 · 专项课程 · 3-6 个月

您将获得的技能: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Data Validation, Ggplot2, Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, LinkedIn, Dashboard, Data Structures, Python Programming, Interviewing Skills, Professional Development
攻读学位
初级 · 专业证书 · 3-6 个月

Arizona State University
您将获得的技能: Public Speaking, Presentations, Storytelling, Communication, Verbal Communication Skills, Communication Strategies, Verbal Strategic Communication, Concision, Goal-Oriented, Planning
初级 · 课程 · 1-3 个月

您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
初级 · 课程 · 1-4 周

Macquarie University
您将获得的技能: 管理团队, 叙事, 谈判, 利益相关者管理, 风险管理, 合规管理, 风险管理框架, 组织变革, 变革管理, 跨文化能力, 沟通, 流程管理, 业务转型, 管理, 影响, 企业风险管理(ERM), 说服沟通, 冲突管理, 风险分析, Operator 风险
初级 · 专项课程 · 3-6 个月