Marketing Automation

营销自动化是一个技术平台,旨在帮助营销人员简化、自动化和衡量营销任务和工作流程,从而提高运营效率和收入增长。Coursera 的营销自动化目录教您如何战略性地实施软件、技术和服务,以管理和自动化重复性营销任务。您将学习到从潜在客户生成、细分、潜在客户培育和评分,到客户生命周期营销、交叉销售和追加销售、客户维系和营销投资回报率衡量等各个方面的知识。掌握电子邮件自动化、客户关系管理 (CRM)、网络个性化和社交媒体营销管理等工具的实用知识,从而提高营销业绩和效率。
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通过实践教程在 2 小时内掌握与工作相关的技能。
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通过完成一系列课程和项目,深入学习学科知识。
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探索营销自动化课程目录

  • 状态:新
    状态:免费试用

    您将获得的技能: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Pipelines, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Customer Relationship Management (CRM) Software, Anomaly Detection, Data Ethics, Generative AI, Marketing Analytics, Marketing Design, Marketing Automation

  • 状态:新
    状态:免费试用

    AI Business School

    您将获得的技能: Prompt Engineering, Agentic systems, Generative AI, No-Code Development, AI Personalization, Responsible AI, Generative AI Agents, Productivity, Business Risk Management, Marketing Automation, Marketing Operations, Project Design, Workflow Management, Marketing, MarTech, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation

  • 状态:预览

    您将获得的技能: Power BI, 客户服务, 资源分配, 客户洞察, 客户参与, 营销, 客户数据管理, 营销自动化, 潜在客户开发, 制定计划, 销售业务, 微软团队, 服务管理, 微软 365, 客户关系管理 (CRM) 软件, 销售管理, 销售流程

  • 状态:新
    状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

  • Coursera Project Network

    您将获得的技能: Facebook, Social Media, Social Media Management, Instagram, Administration, Marketing Automation, Content Development and Management, Marketing, Automation

  • Coursera Project Network

    您将获得的技能: Social Media Content, Social Media, Social Media Marketing, Marketing Automation, User Accounts, Facebook, Automation, Video Production, Digital Content, Advertising, Marketing, Branding

  • 状态:新
    状态:免费试用

    您将获得的技能: Agentic systems, No-Code Development, Productivity, Marketing Automation, Generative AI Agents, Marketing Operations, Workflow Management, MarTech, AI Personalization, Marketing Effectiveness, Digital Transformation, LLM Application, Marketing, Generative AI, Artificial Intelligence, Business Intelligence, Business Process Automation, Automation, Innovation

  • 状态:新
    状态:免费试用

    您将获得的技能: Prompt Engineering, AI Personalization, Generative AI, Project Design, Artificial Intelligence, Marketing Automation, Marketing, Brainstorming, Marketing Analytics, Workflow Management, Content Creation

  • 状态:新
    状态:免费试用

    您将获得的技能: Full-Stack Web Development, Responsive Web Design, Email Automation, Order Management, UI Components, Data Validation, Search Engine Optimization, Web Applications, JavaScript Frameworks, Back-End Web Development, Authentications, User Interface (UI), React.js, E-Commerce, PostgreSQL, Web Development Tools, Dashboard, TypeScript, Marketing Automation, Product Improvement

  • 状态:新
    状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

  • 状态:新
    状态:预览

    您将获得的技能: Generative AI Agents, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Tool Calling, Anthropic Claude, ChatGPT, Automation, Leadership, Responsible AI, Marketing Automation, Business Solutions, Solution Design, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, Technology Strategies, IT Automation

  • 状态:免费试用

    您将获得的技能: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Customer Relationship Management (CRM) Software, Marketing Automation, Microsoft Office, Customer experience improvement, Business Process Automation, Compliance Management, Sales Process, Customer Service, Information Privacy, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Critical Thinking

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主要合作伙伴

  • Simplilearn
  • Microsoft
  • Digital Marketing Institute
  • Fundação Instituto de Administração
  • IBM
  • Adobe
  • Emory University
  • HubSpot Academy