YouTube 营销课程可以帮助您学习视频内容创作、受众参与策略、视频 SEO 和解析。您可以掌握制作引人注目的缩略图、优化标题和描述以及利用社交媒体进行推广的技能。许多课程都会介绍 Google Analytics、TubeBuddy 和 Canva 等工具,它们有助于衡量性能、提高视频质量和设计吸引眼球的视觉效果。

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Keyword Research, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Online Advertising, Digital Advertising, A/B Testing, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
中级 · 专项课程 · 3-6 个月

您将获得的技能: Content Performance Analysis, Dashboard, Surveys, Newsletters, Search Engine Optimization, Marketing Budgets, Email Automation, Marketing Analytics, Marketing Automation, Marketing Planning, Spreadsheet Software, Web Analytics, Email Marketing, Content Marketing, Performance Reporting, Google Analytics, Collaborative Software, Social Media Management, Lead Generation, Brand Awareness
初级 · 专项课程 · 3-6 个月

Yonsei University
您将获得的技能: 企业战略, 案例研究, 创新, 竞争分析, 消费者行为, 变革管理, 营销, 产品开发, 市场分析, 品牌管理, 营销策略, 全球营销
混合 · 课程 · 1-4 周

您将获得的技能: Marketing Analytics, Marketing Effectiveness, Marketing, Data Collection, Analytical Skills, Marketing Strategies, Data Analysis, Market Analysis, Market Research, Analytics, Quantitative Research, Data-Driven Decision-Making, Business Metrics, Brand Management, Brand Awareness, Consumer Behaviour, Statistical Hypothesis Testing
混合 · 课程 · 1-3 个月

28DIGITAL
您将获得的技能: 目标市场, 销售流程, 商业开发, 结算(销售), 竞争分析, 新业务开发, 商业营销, A/B 测试, 数字化营销, 增长战略, 营销, 市场调查, 销售展望, 营销策略, 创业, 营销策划, 销售, 客户分析, 市场分析, 冷拜访
中级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 多媒体, 目标市场, 内容创作, 内容营销, 客户参与, 战略营销, 写作, 推动参与, 社交媒体战略, 社交媒体, 数字媒体战略, 营销策略, 社交媒体营销, 博客, 营销效果
混合 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销预算, 客户参与, 战略营销, 关键绩效指标 (KPI), 绩效衡量, 业务规划, 社交媒体战略, 规划, 营销策划, 社交媒体, 同行评审, 营销策略, 市场分析, 社交媒体营销, 营销效果
混合 · 课程 · 1-3 个月

IE Business School
您将获得的技能: 打造品牌, 战略决策, 营销, 消费者行为, 战略营销, 产品管理, 案例研究, 进入市场战略, 产品营销, 品牌管理, 营销渠道, 营销策略, 数据驱动的决策制定, 营销传播
中级 · 课程 · 1-3 个月

您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
中级 · 指导项目 · 不超过 2 小时

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Model Evaluation, Digital Marketing, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Machine Learning Methods, Advertising, Analytics, Social Media Strategy, Marketing Automation, Predictive Modeling
初级 · 专项课程 · 3-6 个月

University of London
您将获得的技能: 环境问题, 数字通信, 消费者行为, 营销, 文化, 可持续商业, 营销心理学, 社交媒体, 信息隐私, 社会学, 营销分析
初级 · 课程 · 1-4 周