Learn the complete digital marketing operations lifecycle from campaign execution through advanced analytics and optimization. This comprehensive specialization combines 25 courses that transform marketing professionals into data-driven strategists capable of managing multi-channel campaigns, automating workflows, analyzing performance metrics, and creating executive-ready dashboards. You'll progress from understanding fundamental marketing metrics through hands-on implementation of industry-standard tools like Google Analytics, CRM platforms, and business intelligence software, culminating in advanced skills for funnel optimization, channel performance analysis, and ROI measurement that directly impact business growth.
应用的学习项目
Throughout this specialization, you'll complete hands-on projects including building automated email sequences, conducting SEO audits, creating marketing funnel visualizations, developing multi-source BI dashboards, and analyzing channel performance data. These practical exercises mirror real-world marketing challenges, from scheduling social media campaigns and managing CRM pipelines to performing pivot table analysis and optimizing conversion funnels using actual marketing datasets and industry-standard tools.
