市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

您将获得的技能: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Business Metrics, Consumer Behaviour, Brand Strategy
混合 · 课程 · 1-3 个月
IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Management, Merchandising
初级 · 专项课程 · 3-6 个月

Northwestern University
您将获得的技能: 营销策略, 社交媒体战略, 社交媒体, 目标市场, 战略营销, 客户参与, 推动参与, 内容创作, 多媒体, 内容营销, 数字媒体战略, 博客, 社交媒体营销, 写作, 营销效果
混合 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 社交媒体战略, 社交媒体, 关键绩效指标 (KPI), 同行评审, 战略营销, 规划, 营销预算, 绩效衡量, 业务规划, 营销策划, 客户参与, 市场分析, 社交媒体营销, 营销效果
混合 · 课程 · 1-3 个月

Yonsei University
您将获得的技能: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 营销策略, 打造品牌, 数据驱动的决策制定, 战略决策, 营销, 战略营销, 营销渠道, 消费者行为, 产品管理, 案例研究, 进入市场战略, 产品营销, 品牌管理, 营销传播
中级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: 同行评审, 竞争分析, 营销管理, 目标市场, 战略营销, 营销策划, 消费者行为, 营销策略与技巧, 酒店管理, 商务, 案例研究, 市场运营, 市场分析, 营销效果
初级 · 课程 · 1-3 个月

28DIGITAL
您将获得的技能: 营销策略, 客户分析, A/B 测试, 创业, 竞争分析, 销售流程, 市场调查, 销售, 目标市场, 营销, 数字化营销, 增长战略, 结算(销售), 销售展望, 商业开发, 市场分析, 冷拜访, 新业务开发, 商业营销, 营销策划
中级 · 课程 · 1-3 个月

University of London
您将获得的技能: 社会学, 社交媒体, 信息隐私, 数字通信, 营销分析, 营销, 可持续商业, 消费者行为, 营销心理学, 文化, 环境问题
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Customer Engagement
初级 · 指导项目 · 不超过 2 小时

IE Business School
您将获得的技能: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Model Evaluation, Digital Marketing, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Machine Learning Methods, Advertising, Analytics, Social Media Strategy, Marketing Automation, Predictive Modeling
初级 · 专项课程 · 3-6 个月