市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

您将获得的技能: Facebook, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Adobe Express, Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Performance marketing, Marketing, Campaign Management
初级 · 专业证书 · 3-6 个月

您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Social Media Marketing
初级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Forecasting, Marketing Strategies, Strategic Decision-Making, Strategic Leadership, Time Series Analysis and Forecasting, Statistical Modeling, Simulation and Simulation Software, Predictive Analytics, Customer Retention, Reinforcement Learning
中级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Prompt Engineering, 社交媒体, 创新, 营销活动经理, 客户参与, 社交媒体营销, 内容创作, 生成式人工智能, Instagram, 广告活动, 营销自动化, 数据分析, 社交媒体活动
中级 · 课程 · 1-4 周

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Performance marketing, Digital Marketing, Data Presentation, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周

Goldman Sachs
您将获得的技能: 客户分析, 市场机遇, 营销分析, 销售, 数字化营销, 营销, 销售策略, 业务指标, 市场调查, 营销策划, 营销策略与技巧, 销售流程, 品牌管理, 目标市场
混合 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 营销心理学, 消费者行为, 品牌战略, 内容营销, 叙事, 营销, 广告, 社交媒体战略, 影响, 营销传播, 社交网络分析, 推动参与, 社交媒体营销
混合 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 社交媒体, 数据伦理, 营销策略与技巧, 消费者行为, 数据驱动的决策制定, 营销分析, 数字化营销, 个性化服务, 营销渠道, 新兴技术, 数字媒体战略, 整合营销传播, 营销传播, 增强现实, 人工智能, 客户体验战略(CX), 战略传播
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Effectiveness, Strategic Marketing, AI Enablement, Marketing Analytics, Personalized Service, Data Ethics, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management (CRM) Software, Lead Generation, Customer Insights, Artificial Intelligence and Machine Learning (AI/ML), Customer Retention, Responsible AI
初级 · 课程 · 1-4 周