Marketing Management

营销管理是一门商业学科,侧重于营销技术的实际应用以及公司营销资源和活动的管理。Coursera 的营销管理目录让您掌握有关市场研究、消费者行为、产品设计、品牌塑造和促销策略的重要知识。您将学习如何确定目标市场、实施营销组合策略、进行竞争分析和衡量营销效果。此外,您还将了解数字营销、社交媒体战略和道德考量等当代营销问题,为在任何组织中有效领导营销工作做好准备。
6凭据
3个在线学位
36门课程

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浏览市场营销管理课程目录

  • 状态:预览

    S.P. Jain Institute of Management and Research

    您将获得的技能: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions

  • 状态:预览

    您将获得的技能: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning

  • 状态:预览

    您将获得的技能: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

  • 状态:预览

    您将获得的技能: 人力资源, 客户体验战略(CX), 打造品牌, 跨职能合作, 员工参与, 营销管理, 内部交流, 品牌管理, 品牌意识, 组织变革, 消费者行为, 品牌战略, 全球营销, 品牌营销

  • 状态:预览

    Università Bocconi

    您将获得的技能: 新业务开发, 产品开发, 市场趋势, 案例研究, 企业战略, 沟通策略, 营销管理, 业务建模, 电子商务, 消费者行为, 品牌管理, 品牌战略, 全球营销, 零售店运营, 年度报告

  • 状态:免费试用

    您将获得的技能: 传播规划, 整合营销传播, 媒体策划, 促销策略, 打造品牌, 营销预算, 营销, 营销管理, 品牌意识, 沟通, 消费者行为, 品牌营销, 品牌战略, 广告, 营销策划, 品牌管理, 营销活动经理, 营销传播, 品牌忠诚度, 营销策略与技巧

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  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 文化多样性, 营销策略, 打造品牌, 文化敏感性, 营销, 营销策划, 市场机遇, 消费者行为, 战略规划, 产品营销, 品牌管理, 产品推广, 营销管理, 市场分析, 全球营销

  • 状态:免费试用

    您将获得的技能: 战略营销, 目标市场, 创新, 客户服务, 客户体验战略(CX), 促销策略, 酒店管理, 营销, 增长战略, 营销管理, 同行评审, 商业营销, 医疗保健行业知识, B2B 销售, 消费者行为, 品牌管理, 数字化营销, 接待服务, 企业对消费者, 全球营销

  • O.P. Jindal Global University

    您将获得的技能: Operations Management, Data Storytelling, Design Thinking, Active Listening, Data Visualization, Working Capital, Database Management, Environmental Social And Corporate Governance (ESG), Project Estimation, Financial Statements, Sampling (Statistics), Marketing Management, Business Analytics, Financial Accounting, Predictive Analytics, Marketing Planning, Human Resources Management and Planning, Big Data, Regression Analysis, Pivot Tables And Charts

  • IIT Roorkee

    您将获得的技能: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Brand Management, Supply Chain Management, Statistical Process Controls, Product Management, Business Valuation, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule

  • 状态:免费试用

    您将获得的技能: Value Propositions, Consumer Behaviour, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Marketing Operations, Market Research, Digital Media Strategy, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Forecasting, Strategic Decision-Making, Data Analysis, Predictive Modeling, Analysis, Data-Driven Decision-Making, Marketing

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主要合作伙伴

  • IE Business School
  • Fundação Instituto de Administração
  • S.P. Jain Institute of Management and Research
  • Tecnológico de Monterrey
  • Universidad de Palermo
  • University of Colorado Boulder
  • Institut Mines-Télécom
  • Universidad de los Andes