整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

您将获得的技能: Computer Networking, Network Troubleshooting, TCP/IP, Network Architecture, Network Protocols, OSI Models, Network Routing, Network Infrastructure, Dynamic Host Configuration Protocol (DHCP), Virtual Private Networks (VPN), Network Security, Wireless Networks, Network Model, Data Integrity
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: Google Analytics(分析), 数字化营销, 生成式人工智能, 用户体验, 信息架构, 搜索引擎优化, 关键词研究, 社交媒体, 网络分析和 SEO, 内容战略, 营销
中级 · 课程 · 1-4 周

您将获得的技能: Video Production, Adobe Express, Multimedia, Social Media Content, Cross-Channel Marketing, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Effectiveness, Visual Design, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
初级 · 专项课程 · 1-3 个月

Starweaver
您将获得的技能: Customer experience strategy (CX), Service Design, Change Management, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Social Media, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization
中级 · 专项课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

LearnKartS
您将获得的技能: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Search Engine Marketing, Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Target Market, Content Performance Analysis, Account Management
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Materials, Copywriting, Generative AI, Marketing Design, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, AI Enablement, MarTech, ChatGPT, Operational Efficiency
中级 · 课程 · 1-4 周

您将获得的技能: Facebook, Target Audience, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Performance marketing, Social Media Management, Bidding, A/B Testing, Lead Generation, Customer Engagement, Brand Awareness
混合 · 课程 · 1-3 个月

IBM
您将获得的技能: 生成式人工智能, 风险缓解, 自然语言处理, 机器人, 业务逻辑, 负责任的人工智能
初级 · 课程 · 1-4 周

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)
混合 · 课程 · 1-4 周

Università Bocconi
您将获得的技能: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities, Marketing
混合 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 创新, 沟通策略, 业务沟通, 说服沟通, 专业网络, 影响, 人际沟通, 主动性和领导力, 管理团队, 谈判, 积极倾听, 乐观主义, 个人发展, 语言交流技能, 沟通, 建立关系, 可信度, 成长意识, 合同谈判, 战略传播
初级 · 专项课程 · 3-6 个月