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Increasingly, marketers are integrating AI into their marketing operations, enhancing efficiency, creativity, and innovation—don’t get left behind! Unlock the potential of generative AI with this dynamic course designed to help you integrate AI and transform the impact of your content marketing.
Content Creation With Generative AI
了解顶级公司的员工如何掌握热门技能
该课程共有3个模块
This course is designed to equip you with the necessary knowledge to leverage generative AI for content creation, enabling you to enhance your marketing strategies with innovative tools. You'll gain practical insights into effectively utilizing AI to create impactful marketing content and learn actionable strategies for seamlessly integrating these AI tools into your content creation workflows.
涵盖的内容
1个视频1篇阅读材料
This lesson introduces the concept of content marketing and explores the use of GenAI tools for copywriting and visual asset creation. Through explanation, real-world connections, and demonstration, you'll learn about current AI trends in content creation, how to select the most effective AI tools, and the impact of effective AI prompting. By the end of this lesson, you'll be able to confidently choose suitable GenAI tools to generate targeted and impactful marketing content.
涵盖的内容
4个视频2篇阅读材料1个作业
In this lesson, you'll explore how to apply GenAI to boost creativity and innovation in your marketing content. Additionally, you'll learn to implement best practices for content creation to ensure the production of high-quality, engaging AI-generated content. Through the combination of theoretical insights, practical demonstrations, and hands-on practice, you'll gain the skills needed to leverage GenAI effectively for innovation and impact.
涵盖的内容
4个视频5篇阅读材料2个作业
位教师
授课教师评分
4.5 (29个评价)
5 门课程12,420 名学生
从 Marketing 浏览更多内容
状态：预览Coursera Instructor Network
状态：免费试用
状态：免费试用Coursera Instructor Network
状态：预览Coursera Instructor Network
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
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学生评论
4.5
65 条评论
- 5 stars
66.15%
- 4 stars
23.07%
- 3 stars
4.61%
- 2 stars
4.61%
- 1 star
1.53%
显示 3/65 个
DN
4
已于 Feb 5, 2025审阅
This course is so heavily focused on marketing that it might not be relevant or necessary for those in other fields.
SI
5
已于 Oct 28, 2024审阅
It was beneficial for both learners and beginners.
KZ
5
已于 Jan 30, 2025审阅
i like this course. It helps me to understand the basic of AI in marketing.
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
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