Brand Strategy

品牌战略是为实现特定目标而制定的发展成功品牌的长期计划。Coursera 的品牌战略目录教您培养强大品牌 Identity 的基本要素。您将学习如何创造一个引人入胜的品牌故事、了解消费者行为、开发创新的品牌定位以及制定有效的传播策略。所学知识将帮助您建立强大的品牌,提高品牌忠诚度,做出关键的品牌决策,并最终实现业务增长。这项技能对于营销专业人士、企业家、企业主或任何希望加强和管理品牌市场影响力的人来说都至关重要。
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探索品牌战略课程目录

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 客户体验战略(CX), 营销策略, 市场趋势, 消费者行为, 客户洞察, 创新, 品牌战略, 竞争分析, 电子商务, 企业战略, 品牌意识, 品牌忠诚度, 品牌管理

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Customer experience strategy (CX), Target Audience

  • 状态:免费试用

    您将获得的技能: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Sales, Business

  • 状态:新
    状态:免费试用

    您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Consumer Behaviour, Content Performance Analysis, Content Creation

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 营销策略, 客户体验战略(CX), 品牌战略, 人才管理, 分析, 组织战略, 客户洞察, 留住员工, 数字化转型, 电子商务, 人力资源, 人力资源管理与规划, 员工培训, 劳动力发展, 绩效管理, 品牌管理, 供应链, 人力资本, 供应链管理, 员工参与

  • 状态:预览

    您将获得的技能: Brand Awareness, Social Media Marketing, Target Audience, Social Media, Brand Strategy, Digital Media Strategy, Branding, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement

  • 状态:新
    状态:免费试用

    您将获得的技能: Canva (Software), Typography, Creative Design, Logo Design, Style Guides, Graphic and Visual Design, Marketing Design, Color Theory, Brand Strategy, Branding, Competitive Analysis, Ideation, Social Media Content, Content Creation

  • 状态:预览

    Pontificia Universidad Católica del Perú

    您将获得的技能: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions

  • 状态:预览

    S.P. Jain Institute of Management and Research

    您将获得的技能: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Planning, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Brand Management, Market Analysis, Communication Strategies, Value Propositions

  • 状态:新
    状态:免费试用

    您将获得的技能: Canva (Software), Logo Design, Prompt Engineering, Brainstorming, Creative Design, Brand Strategy, Branding, Graphic and Visual Design, ChatGPT, Color Theory, Target Audience

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Marketing, Leadership, Organizational Leadership, Business Modeling, Business Leadership, Marketing Strategy and Techniques, Brand Strategy, Organizational Strategy, Business Ethics, Market Dynamics, Strategic Thinking, Customer Insights, Corporate Strategy, Financial Analysis, Financial Management

是什么让您今天来到 Coursera?

主要合作伙伴

  • IE Business School
  • Skillshare
  • University of Colorado Boulder
  • Universidad de Palermo
  • Fundação Instituto de Administração
  • Tecnológico de Monterrey
  • University of Pennsylvania
  • GRAMMY GO