市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

University of Pennsylvania
您将获得的技能: 客户洞察, 市场调查, 营销分析, 数据驱动的决策制定, 消费者行为, 数据收集, 描述性分析, 预测分析, 工艺优化, 客户分析, 商业分析, 回归分析, 分析
混合 · 课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
中级 · 课程 · 1-4 周

SkillsBooster Academy
您将获得的技能: Generative AI, AI Product Strategy, Brand Strategy, Content Creation, Business Communication, Storytelling, Media Production, Brand Awareness, Social Media Content, Digital Design, Business Ethics, Marketing Communications, Creative Thinking, Influencing, Business Transformation, Entrepreneurship, Creative Problem-Solving, Media and Communications, Customer Engagement, Digital Marketing
初级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 客户参与, 营销, 业务指标, 社交媒体营销, 绩效衡量, A/B 测试, 法律, 信息隐私, 整合营销传播, 营销预算, 社交媒体, 社交媒体战略, 计划管理, 关键绩效指标 (KPI), 数据安全, 营销效果, 企业对消费者
混合 · 课程 · 1-4 周

您将获得的技能: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Data Import/Export, Drive Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Target Audience, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Performance marketing, Social Media Management, Bidding, A/B Testing, Lead Generation, Customer Engagement, Brand Awareness
混合 · 课程 · 1-3 个月

LearnKartS
您将获得的技能: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Search Engine Marketing, Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Target Market, Content Performance Analysis, Account Management
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 社交媒体内容, 危机管理, 品牌战略, 社交媒体营销, 数据驱动的决策制定, 大数据, 社交媒体战略, 实时数据, 社交媒体, 内容营销, 竞争分析, 文本挖掘, 分析
混合 · 课程 · 1-4 周

Università Bocconi
您将获得的技能: Food and Beverage, Customer experience strategy (CX), Hospitality, Brand Management, Product Quality (QA/QC), Global Marketing, Product Management, Product Strategy, Value Propositions, Business Strategy, Innovation, Growth Strategies, Market Dynamics, Marketing
混合 · 课程 · 1-3 个月

Arizona State University
您将获得的技能: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, English Language, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Marketing Psychology, Professional Networking, Vocabulary
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365
中级 · 指导项目 · 不超过 2 小时