品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Universitat Autònoma de Barcelona
您将获得的技能: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication
初级 · 课程 · 1-3 个月

IBM
您将获得的技能: 管理团队, 新产品开发, Kanban 原则, 负责任的人工智能, 产品路线图, ChatGPT, 产品规划, 产品管理, 产品战略, 产品生命周期管理, 产品开发, 产品测试, 测试计划, 可用性测试, Agile 方法论, 创新, 生成式人工智能, AI 产品战略, 敏捷软件开发, 注册
初级 · 专业证书 · 3-6 个月

Universidad de Palermo
您将获得的技能: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation
初级 · 课程 · 1-4 周

您将获得的技能: Quality Management, Project Management Life Cycle, Project Closure, Project Management, Continuous Improvement Process, Process Improvement, Project Controls, Quality Assessment, Team Management, Data-Driven Decision-Making, Project Documentation, Stakeholder Communications, Risk Management, Technical Communication, Meeting Facilitation, Strategic Thinking
初级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 数据驱动的决策制定, 客户洞察, 运行效率, 人力资源, 同行评审, 营销分析, 商业分析, 运行分析, 客户分析, 人力资源战略, 分析, 描述性分析, 预测分析, 人力资本, 财务分析, 人力资源分析, 业务运营, 财务数据, 财务报表分析, 工艺优化
初级 · 专项课程 · 3-6 个月

您将获得的技能: Prompt Engineering, AI Product Strategy, Prompt Patterns, ChatGPT, Responsible AI, Generative AI, Google Gemini, Product Management, AI Enablement, Artificial Intelligence, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, Deep Learning, Machine Learning, Stakeholder Engagement, Context Management, Decision Making
中级 · 专项课程 · 1-3 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Content Creation, Media and Communications, Storytelling, Social Media Strategy, Social Media, Digital Media Strategy, Marketing Strategies, Brand Management, Video Production, Branding, Revenue Management, Innovation, Target Audience, Online Advertising, Business Modeling, E-Commerce, Influencing, Augmented and Virtual Reality (AR/VR), Game Theory, Ethical Standards And Conduct
初级 · 专项课程 · 3-6 个月

您将获得的技能: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce
初级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Value Propositions, Price Negotiation, Consumer Behaviour, Communication
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 社交网络分析, 营销策略, 专业网络, 社交媒体战略, 社交媒体营销, 实时数据, 社交媒体, 目标受众, 市场分析, 数字化转型
混合 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 数据驱动的决策制定, 管理团队, 协作, 资源分配, 营销, 企业传讯, 组织领导力, 营销策略, 团队合作, 影响, 以人为本的设计, 危机管理, 设计思维, 团队领导, 谈判, 激励技能, 战略传播, 创新, 说服沟通, 构思
中级 · 专项课程 · 3-6 个月

University of Maryland, College Park
您将获得的技能: 客户洞察, 新产品开发, 市场机遇, 客户分析, 销售策略, 业务建模, 创业融资, 团队建设, 产品规划, 产品开发, 创业, 商业化, 金融, 销售演示, 销售管道, 创新, 业务规划, 构思, 战略决策, 资本市场
初级 · 专项课程 · 3-6 个月