整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

您将获得的技能: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies
初级 · 专项课程 · 3-6 个月

University of California, Davis
您将获得的技能: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement
中级 · 课程 · 1-4 周

您将获得的技能: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Corporate Communications, Communication, Verbal Communication Skills, Strategic Communication, Presentations, Interpersonal Communications, Business Communication, Target Audience, Active Listening, Employee Engagement, Business Writing, Leadership
初级 · 课程 · 1-4 周

Rutgers the State University of New Jersey
您将获得的技能: 营销分析, 内容营销, 客户参与, 品牌意识, 演讲, 投资回报, 影响, 目标受众, 营销策略, 社交媒体, 社交媒体战略, 营销效果, 营销活动经理, 关键绩效指标 (KPI)
中级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 沟通策略, 沟通, 文化敏感性, 人际沟通, 文化多样性, 冲突管理, 跨文化能力
混合 · 课程 · 1-3 个月
IE Business School
您将获得的技能: 品牌战略, 沟通, 产品战略, 客户体验战略(CX), 战略营销, 产品管理, 广告, 整合营销传播, 零售管理, 营销渠道, 营销, 品牌营销, 产品生命周期管理, 商品销售, 营销预算, 价格谈判, 品牌管理, 营销策略, 战略决策, 营销传播
初级 · 专项课程 · 3-6 个月

Simplilearn
您将获得的技能: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising
初级 · 课程 · 1-4 周
University of Pennsylvania
您将获得的技能: 品牌战略, 营销分析, 客户体验战略(CX), 进入市场战略, 打造品牌, 战略营销, 客户洞察, 营销策略与技巧, 消费者行为, 目标市场, 营销, 营销传播
混合 · 课程 · 1-3 个月

Johns Hopkins University
您将获得的技能: Non-Verbal Communication, Interpersonal Communications, Technical Communication, Verbal Communication Skills, Target Audience, Strategic Communication, Communication, Business Communication, Persuasive Communication, Professional Development, Leadership, Influencing, Organizational Leadership, Active Listening, Culture, Overcoming Obstacles
中级 · 课程 · 1-3 个月
Tecnológico de Monterrey
您将获得的技能: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Social Media Management, Media Strategy, Content Marketing, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Marketing Strategies, Target Audience, LinkedIn, Marketing, Facebook, Social Network Analysis
中级 · 专项课程 · 3-6 个月

Tecnológico de Monterrey
中级 · 课程 · 1-4 周

您将获得的技能: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour
初级 · 课程 · 1-4 周