营销战略课程可以帮助您学习客户细分、品牌定位、竞争分析和活动策划。您可以掌握数据解读、数字营销战术和内容创作策略方面的技能。许多课程都会介绍 Google Analytics、社交媒体管理平台和电子邮件营销软件等工具,展示这些资源如何增强您的营销工作并有效跟踪绩效。

Digital Marketing Institute
您将获得的技能: 社交媒体战略, 数字广告, 社交媒体活动, 内容创作, Instagram, Facebook, 绩效衡量, 社交媒体管理, 网络分析, 品牌意识, 广告活动, 社交媒体营销, 目标受众
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Unstructured Data, Applied Machine Learning, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Data Analysis, Model Evaluation, Transfer Learning, Predictive Modeling, Semantic Web, JSON, Statistical Methods, Data Manipulation
攻读学位
初级 · 专项课程 · 3-6 个月

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning
初级 · 课程 · 1-4 周

您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, Web Content, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
中级 · 专项课程 · 1-3 个月

您将获得的技能: Strategic Decision-Making, Corporate Strategy, Business Strategies, Business Strategy, Business Ethics, Strategic Planning, Growth Strategies, Strategic Thinking, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Business Planning, Operational Efficiency, Business Process Reengineering, Organizational Effectiveness, Operational Analysis, Corporate Sustainability, Competitive Analysis, Market Share, Portfolio Management
混合 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 营销策略, 营销渠道, 营销管理, 营销, 数字化营销, 消费者行为, 企业战略, 业务转型, 改善客户体验, 数字化转型, 案例研究, 创新, MarTech, 全球营销
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Technology Strategies, IT Management, Operational Efficiency, Contract Management, Information Technology, Business Transformation, Digital Transformation, Enterprise Architecture, Risk Management, Governance, Operational Analysis, Service Management, Technology Solutions, Business Strategy, Compliance Management, Service Design, Strategic Planning
中级 · 课程 · 1-3 个月

您将获得的技能: Retail Store Operations, Competitive Analysis, Business Strategy, Organizational Strategy, Strategic Thinking, Market Analysis, Organizational Structure, Case Studies, Business Strategies, Strategic Planning, Sustainable Business, Market Share, Customer Analysis, Organizational Development, Talent Management, Strategic Decision-Making, Intellectual Property, Financial Analysis
混合 · 课程 · 1-4 周
IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Management, Merchandising
初级 · 专项课程 · 3-6 个月
Tecnológico de Monterrey
您将获得的技能: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Social Media Management, Media Strategy, Content Marketing, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Marketing Strategies, Target Audience, Social Network Analysis, LinkedIn, Marketing, Facebook
中级 · 专项课程 · 3-6 个月

Yonsei University
您将获得的技能: 营销策略, 竞争分析, 营销, 产品开发, 企业战略, 消费者行为, 案例研究, 市场分析, 品牌管理, 创新, 变革管理, 全球营销
混合 · 课程 · 1-4 周

HEC Paris
您将获得的技能: 财务分析, 团队建设, 现金管理, 创业, 创造力, 筹资和众包, 销售, B2B 销售, 自我意识, 企业战略, 业务规划, 商业开发, 构思, 创新, 招聘, 人力资源, 全球营销
初级 · 课程 · 1-4 周