品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

University of Virginia
您将获得的技能: 消费者行为, 资源分配, 战略营销, 营销预算, 投资回报, 营销策略, 客户洞察, 回归分析, 预测分析, 客户分析, 数据驱动的决策制定, 营销分析, 统计分析, 品牌管理, A/B 测试, 营销效果
初级 · 课程 · 1-3 个月

SkillsBooster Academy
您将获得的技能: Presentations, Data Presentation, Sales Presentation, Visual Design, Multimedia, Interactive Data Visualization, Data Visualization, Design Reviews, Workflow Management, Graphic and Visual Design Software, Marketing Design, Visualization (Computer Graphics), Statistical Visualization, Brand Awareness, Executive Presence, Brand Marketing, Branding, Visual Impairment Education, Brand Loyalty, Brand Management
初级 · 课程 · 1-3 个月

Goldman Sachs
您将获得的技能: 市场机遇, 目标市场, 营销策略与技巧, 营销分析, 销售流程, 销售策略, 营销策划, 营销, 数字化营销, 市场调查, 销售, 客户分析, 品牌管理, 业务指标
混合 · 课程 · 1-4 周

Università Bocconi
您将获得的技能: 消费者行为, 竞争分析, 价值主张, 企业战略, 酒店管理, 营销, 增长战略, 市场动态, 产品质量(QA/QC), 品牌管理, 餐厅管理, 餐饮, 全球营销
混合 · 课程 · 1-3 个月

您将获得的技能: Adobe Express, Social Media Marketing, Brand Management, AI Personalization, Generative AI
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement
初级 · 课程 · 1-3 个月

DeepLearning.AI
您将获得的技能: 机器学习, 数据伦理, 负责任的人工智能, 人工神经网络, 深度学习, AI 产品战略, AI 赋能, 数据科学, 人工智能
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Campaigns, Content Creation, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience
初级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 商业估值, 企业战略, 创新, 知识产权, 案例研究, 资产管理, 经济学, 法律战略, 品牌意识, 品牌管理, Regulation and Legal Compliance
初级 · 课程 · 1-4 周

您将获得的技能: Adobe Express, Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Digital Design, Content Marketing, Layout Design, Creative Design, Generative AI, Marketing Strategies, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research
初级 · 专业证书 · 3-6 个月

您将获得的技能: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Brand Management, Technical Services, Enterprise Architecture, Software As A Service, Benchmarking, Vendor Management, Scalability
初级 · 课程 · 1-3 个月

您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Social Media Marketing
初级 · 课程 · 1-4 周