市场营销基础课程可以帮助您学习市场细分、品牌战略和消费者行为分析等关键概念。您还可以掌握制作有效营销信息、分析营销活动效果和利用数字渠道进行推广的技能。许多课程都会介绍一些工具,如用于跟踪网站性能的 Google Analytics、用于参与的社交媒体平台以及用于定向沟通的电子邮件营销软件,所有这些都能提高您制定有影响力的营销策略的能力。

Meta
您将获得的技能: A/B 测试, 数据叙事, 数据可视化软件, 数据分析, 营销策略, 统计假设检验, 描述性统计, 业务指标, 营销, 面试技巧, 数据收集, 目标受众, 贝叶斯统计, 数据建模, Pandas(Python 软件包), 数据清理, 营销分析, 数据可视化, 营销效果, 关键绩效指标 (KPI)
攻读学位
初级 · 专业证书 · 3-6 个月

Universidad Austral
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Digital Advertising, Marketing Strategies, Marketing, Paid media, Analytics
初级 · 专项课程 · 3-6 个月

University of Pennsylvania
您将获得的技能: 竞争分析, 营销策略, 企业战略, 市场趋势, 客户体验战略(CX), 电子商务, 消费者行为, 创新, 品牌战略, 品牌忠诚度, 客户洞察, 零售店运营, 全球营销, 商品展示
初级 · 课程 · 1-4 周

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech
初级 · 专业证书 · 3-6 个月

Northwestern University
您将获得的技能: 营销策略, 媒体关系, 战略伙伴关系, 营销, 危机管理, 目标受众, 收入管理, 社交媒体, 活动营销, 品牌管理, 忠诚计划, 活动策划, 公共关系
中级 · 课程 · 1-3 个月

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, AI Personalization, Customer Communications Management, Persona Development, Machine Learning
初级 · 专项课程 · 1-3 个月

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence
初级 · 专项课程 · 3-6 个月

Simplilearn
您将获得的技能: Email Marketing, Content Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Market Opportunities
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 人工智能, 数据驱动的决策制定, 竞争分析, 数字化转型, 企业战略, 营销策略, 客户参与, 网络分析, 营销, 改善客户体验, 营销分析, 数字化营销, AI 个性化服务, 案例研究
初级 · 课程 · 1-4 周

Rutgers the State University of New Jersey
您将获得的技能: 营销活动经理, 营销策略, 内容营销, 客户参与, 演讲, 品牌意识, 投资回报, 影响, 营销分析, 目标受众, 营销效果, 社交媒体战略, 关键绩效指标 (KPI), 社交媒体
中级 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
初级 · 课程 · 1-3 个月