Adobe Analytics 课程可以帮助您学习数据收集技术、报告生成、用户细分和转换跟踪。您可以掌握解析数据趋势、优化营销策略以及通过解析洞察提升用户体验的技能。许多课程都会介绍 Adobe Experience Cloud 和各种 Dashboard 等工具,展示如何有效地 Visualization 数据,并根据用户行为和营销活动绩效做出明智的决策。

您将获得的技能: Marketing Analytics, Dashboard, Marketing Effectiveness, Google Analytics, Pivot Tables And Charts, Spreadsheet Software, Content Performance Analysis, Web Analytics, Performance Analysis, Trend Analysis, Interactive Data Visualization, Marketing Planning, Marketing Channel, Campaign Management, Business Marketing, Analysis, Analytical Skills, Data Modeling, Data Science, Data Management
初级 · 课程 · 1-3 个月

您将获得的技能: Google Analytics, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Advertising Campaigns, Google Ads, Adobe Analytics, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
初级 · 专项课程 · 3-6 个月

Meta
您将获得的技能: 在 Facebook 上, 社交媒体营销, 目标受众, 关键绩效指标 (KPI), 数字广告, 广告活动, 数据分析, 数据驱动决策, 数据展示, 社交媒体活动, 营销策略, 营销效果, 广告, 活动管理, 演讲, 市场营销, 营销分析, A/B 测试, 品牌意识
初级 · 课程 · 1-3 个月

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Performance marketing, Digital Marketing, Data Presentation, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Google Analytics, Web Analytics, Marketing Effectiveness, Marketing Analytics, Content Performance Analysis, Web Analytics and SEO, Looker (Software), Google Ads, Data Visualization, Data Visualization Software, Marketing Automation, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)
中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Marketing Planning, Dashboard, Project Schedules, Marketing Strategies, Marketing Budgets, Content Performance Analysis, Competitive Analysis, Timelines, Project Planning, Marketing Analytics, Marketing Effectiveness, Strategic Marketing, Business Intelligence, Performance Analysis, Project Estimation, Data Integration, Cost Benefit Analysis, Budget Management, Market Research, Search Engine Marketing
中级 · 课程 · 1-3 个月

Meta
您将获得的技能: 预测, 投资回报, 数据分析, 营销预算, 营销渠道, 营销效果, 目标受众, 销售流程, 市场营销, 营销策略, 营销分析, 回归分析, A/B 测试, 客户洞察
初级 · 课程 · 1-4 周

Meta
您将获得的技能: Google 分析, 网络分析, 数据驱动决策, 信息隐私, 数字营销, 个人身份信息, 数据分析, 应用程序接口网关, 市场营销, 客户数据管理, 数据收集, 广告, 营销分析, 应用编程接口 (API), 数据整合, 市场数据
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 品牌管理, 消费者行为, 战略营销, 投资回报, 数据驱动决策, 营销预算, 营销效果, 客户分析, 营销策略, 资源分配, 统计分析, 营销分析, 客户洞察, 回归分析, A/B 测试, 预测分析
初级 · 课程 · 1-3 个月

您将获得的技能: Excel Macros, Data Validation, Scatter Plots, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Regression Analysis, Excel Formulas, Histogram, Data Analysis, Data Integrity, Descriptive Statistics, Data Visualization Software, Spreadsheet Software, Analytics, Statistical Analysis, Data Analysis Expressions (DAX), Statistical Methods, Descriptive Analytics, Automation
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: 生成式人工智能, 数据伦理, 性能分析, Google 分析, 个性化服务, ChatGPT, 社交媒体活动, 活动管理, 营销自动化, OpenAI, 客户分析, 人工智能, 营销分析, 负责任的人工智能, 客户洞察
中级 · 课程 · 1-4 周

Amazon Web Services
您将获得的技能: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy
混合 · 课程 · 1-4 周