营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies
初级 · 课程 · 1-4 周

National Taiwan University
您将获得的技能: Operations Research, Mathematical Modeling, Process Optimization, Report Writing, Network Model, Applied Mathematics, Business Modeling, Industrial Engineering, Linear Algebra, Numerical Analysis, Operations Management, Applied Machine Learning, Case Studies, Engineering Calculations, Algorithms, Feasibility Studies, Project Design, Engineering Management, Program Implementation, Business Analytics
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: 数据清理, 数据操作, Excel 公式, 数据管理, 非结构化数据, Prompt Engineering, 数据综合, 微软Excel, AI 赋能, 网页抓取, 商业分析, 数据分析软件, 文本挖掘, ChatGPT
中级 · 指导项目 · 不超过 2 小时
IE Business School
您将获得的技能: 创造力, 改善客户体验, 目标市场, 生产规划, 创意设计, 内容创作, 客户体验战略(CX), 品牌战略, 叙事, 打造品牌, 广告活动, 品牌意识, 沟通, 内容营销, 目标受众, 广告, 品牌管理, 营销设计, 徽标设计, 新闻学
初级 · 专项课程 · 3-6 个月

您将获得的技能: Model Deployment, MLOps (Machine Learning Operations), Model Evaluation, Machine Learning Software, Workflow Management, Predictive Modeling, Business Process, Governance Risk Management and Compliance, Continuous Monitoring, SAS (Software), Text Mining, R Programming, Scheduling
中级 · 课程 · 1-4 周

您将获得的技能: Data Ethics, Generative AI, ChatGPT, OpenAI API, Blogs, Artificial Intelligence, Social Media Management, Copywriting, Social Media Content, Content Creation, Marketing Automation, Social Media Campaigns, Social Media, Digital Content, Email Marketing, Web Development, Digital Publishing, Web Design and Development, Content Marketing, Productivity
初级 · 课程 · 1-3 个月

Duke University
您将获得的技能: 计算机视觉, Algorithm, 逻辑回归, 卷积神经网络, 无监督学习, 机器学习, 自然语言处理, 深度学习, 预测分析, 数据科学, 决策树学习, 模型评估, 随机森林算法, 人工智能和机器学习(AI/ML), 回归分析, 监督学习, 分类与回归树 (CART)
中级 · 课程 · 1-3 个月

Università Bocconi
您将获得的技能: Go To Market Strategy, Business Modeling, Entrepreneurship, Fundraising, Sales Presentations, User Research, Problem Management, Customer Insights, New Product Development, Market Opportunities, Value Propositions, Market Analysis, Competitive Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Legal Strategy, Business Ethics, Price Negotiation, Cultural Responsiveness, AI Personalization, Data-Driven Decision-Making
中级 · 课程 · 1-4 周

Rice University
您将获得的技能: Capital Budgeting, Cash Flows, Probability & Statistics, Finance, Financial Statements, Microsoft Excel, Descriptive Statistics, Financial Accounting, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Ledgers (Accounting), Financial Analysis, Business Valuation, Business Mathematics, Financial Management, Data Analysis
初级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Promotions and Campaigns, Social Media Campaigns, Marketing, Business Strategy, Communication, Business Communication, Business Process
初级 · 专项课程 · 1-3 个月

您将获得的技能: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Market Analysis, Marketing Strategies, Performance Reporting, Return On Investment, Performance Measurement, Data-Driven Decision-Making, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Cross-Channel Marketing, Data Access, Data Quality
初级 · 课程 · 1-4 周