The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.
Campaign Performance Reporting, Visualization, & Improvement
Campaign Performance Reporting, Visualization, & Improvement
本课程是 Unilever Digital Marketing Analyst 专业证书 的一部分
位教师：Unilever Team
4,075 人已注册
包含在 
中
您将获得的技能
- Marketing Channel
- Market Analysis
- Data Visualization Software
- Performance Measurement
- Performance Reporting
- Marketing Analytics
- Data Ethics
- Marketing Strategies
- Data-Driven Decision-Making
- Marketing Effectiveness
- Key Performance Indicators (KPIs)
- Smart Goals
- Advertising Campaigns
- Data Quality
- Return On Investment
- Data Storytelling
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
32 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累 Marketing 领域的专业知识
本课程是 Unilever Digital Marketing Analyst 专业证书 专项课程的一部分
在注册此课程时，您还会同时注册此专业证书。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 通过 Unilever 获得可共享的职业证书
该课程共有4个模块
In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.
涵盖的内容
10个视频8篇阅读材料8个作业1个插件
In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.
涵盖的内容
7个视频3篇阅读材料8个作业1个讨论话题
In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).
涵盖的内容
9个视频9篇阅读材料9个作业1个插件
In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.
涵盖的内容
10个视频9篇阅读材料7个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
授课教师评分
4.8 (6个评价)提供方
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状态：免费试用University of Colorado Boulder
状态：免费试用University of Colorado Boulder
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状态：免费试用University of Colorado Boulder
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常见问题
Entry-Level professionals looking to start a new career as a Digital Marketing Analyst. Interested learners may be making a career switch, currently have marketing experience, or have minimal experience in data analytics. Professionals with strong public relations, communications, problem solving, time management, interpersonal, and organizational skills.
Experience with spreadsheets such as Microsoft Excel or Google Sheets and presentation slides such as Microsoft PowerPoint or Google Slides is a plus but not required.
A digital marketing analyst utilizes data analysis tools and methodologies to evaluate the effectiveness of marketing campaigns, assess user engagement, and derive insights to optimize marketing strategies across various digital channels. They synthesize data from multiple sources, create comprehensive reports, and collaborate with marketing teams to enhance campaign performance and improve the overall digital presence of a brand or organization.
更多问题
提供助学金，