搜索引擎营销课程可以帮助您学习关键词研究、广告文案写作、营销活动管理和绩效分析。您可以掌握优化登陆页面、了解竞价策略以及利用解析提高投资回报率的技能。许多课程都会介绍 Google Ads 和 SEMrush 等工具,这些工具有助于执行有效的营销活动并跟踪其成功与否。

University of California, Irvine
您将获得的技能: 留住客户, 内容营销, 网络分析和 SEO, 目标受众, 数字化营销, 搜索引擎营销, 客户获取管理, 点击付费广告, 数字广告, 搜索引擎优化, 关键词研究, 营销策略, 营销, 潜在客户开发
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Social Media Strategy, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Strategic Thinking, Search Engine Marketing, Digital Marketing, Target Audience, Market Research
初级 · 课程 · 1-4 周

您将获得的技能: Keyword Research, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Marketing Effectiveness, Return On Investment, Search Engine Marketing, Forecasting, Performance marketing, Google Ads, Target Audience, Research
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
初级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Online Advertising, Digital Advertising, Web Analytics, Advertising, Performance Metric, Keyword Research, Key Performance Indicators (KPIs), Target Audience, Performance Management
初级 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
初级 · 课程 · 1-4 周

初级 · 课程 · 1-4 周

University of Illinois Urbana-Champaign
您将获得的技能: 矢量数据库, 统计方法, 非结构化数据, Model Evaluation, 大数据, 网络分析和 SEO, 文本挖掘, 信息架构, 自然语言处理, 数据挖掘, 机器学习
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Prioritization, Data Import/Export, Workflow Management, Content Strategy, Data Integration, User Research, Performance Metric
初级 · 课程 · 1-4 周

您将获得的技能: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct
高级设置 · 课程 · 1-4 周

Coursera
您将获得的技能: Content Performance Analysis, Semantic Web, Workflow Management, Prompt Engineering Tools, Responsible AI
初级 · 课程 · 1-4 周